Residential DIY Does Not Have to Be Scary

Residential DIY Does Not Have to Be Scary

Note: This blog is a continuation of the ideas discussed in a recent ResiWeek podcast. If you are residential audio visual integrator, then there’s a good chance you make sure to attend the CEDIA tradeshow every year. CEDIA provides you with the opportunity to network with other professionals in the home technology industry, as well … Read more

Have You Lost Your Circadian Rhythm?

Have You Lost Your Circadian Rhythm?

Note: This blog is a continuation of the ideas discussed in a recent LightCast podcast. People might think it’s coffee, but their bodies really need day and night cycles to set their circadian clock, which is roughly a 24-hour cycle. Your body needs to get the correct dose of blue light in the morning, around … Read more

Should You Market Differently to Millennials?

Should You Market Differently to Millennials?

Note: This blog is a continuation of the ideas discussed in a recent ResiWeek podcast. Millennials make up a large percentage of the population. How effective are you at reaching them in your marketing efforts? Customer Service Is King Integrators should be marketing their services to all generations of buyers. Being responsive and answering your … Read more

When Should You Outsource Your Marketing Resources?

When Should You Outsource Your Marketing Resources?

Did 2016 stress out your marketing department? Perhaps your 2017 focus will be social media or lead generation. No matter what your marketing focus is, understanding what your company goals are will help your marketing team deliver the desired results. What Marketing Does for Your Company Your marketing department has a lot of plates spinning. … Read more

IT goes with AV like PB&J

IT goes with AV like PB&J

Note: This blog is a continuation of the ideas discussed in a recent IT/AV podcast. After lots of talk, the AV/IT convergence is well underway. AV is no longer its own specialized department but is part of the global information technology services that the IT department provides for end-users. While still in this transitionary period, … Read more

Why Integrators Should Embrace Holiday Shoppers

Are you one of the millions of consumers who shopped the weekend after Thanksgiving? Black Friday shoppers went after bargain sales, many of which included technology products. Even though consumers bought the products, there are still ways professional integrators can help. This blog is a continuation of the ideas discussed in “ResiWeek Episode 42: Oh … Read more

First Annual AVNation Awards

First Annual AVNation Awards

It is finally here. Our first annual AVNation Awards voting is up and ready for your vote. For anyone who has tried to herd cats, or put together something like this, you know the feeling and frustration of gathering nominations, getting together several advisors, and the wonderful web team that put it all together. But, … Read more

Light Me Up! Lighting That Makes You Feel Better

Light Me Up! Lighting That Makes You Feel Better

Bio-Adaptive Lighting Have you ever woken up in the dark and turned on a light so you wouldn’t trip, only to be blinded by the intense light bombarding your eyes? Bio-adaptive lighting can change that experience for you. Bio-adaptive lighting adapts the color temperature of lighting to match the mood or desired light level. This … Read more