The List to End All Lists from InfoComm 2017

The List to End All Lists from InfoComm 2017

Now that the InfoComm show is over, we can look back and compare our favorite moments from the show. This list is a compilation of our team’s thoughts about the show. Favorite Product/Booth/Event Sony’s video wall was gorgeous. Void Acoustics speakers had a fantastic design and sound. Crestron Mercury reminded me of Brancusi’s Bird in … Read more

Residential DIY Does Not Have to Be Scary

Residential DIY Does Not Have to Be Scary

Note: This blog is a continuation of the ideas discussed in a recent ResiWeek podcast. If you are residential audio visual integrator, then there’s a good chance you make sure to attend the CEDIA tradeshow every year. CEDIA provides you with the opportunity to network with other professionals in the home technology industry, as well … Read more

Have You Lost Your Circadian Rhythm?

Have You Lost Your Circadian Rhythm?

Note: This blog is a continuation of the ideas discussed in a recent LightCast podcast. People might think it’s coffee, but their bodies really need day and night cycles to set their circadian clock, which is roughly a 24-hour cycle. Your body needs to get the correct dose of blue light in the morning, around … Read more

Should You Market Differently to Millennials?

Should You Market Differently to Millennials?

Note: This blog is a continuation of the ideas discussed in a recent ResiWeek podcast. Millennials make up a large percentage of the population. How effective are you at reaching them in your marketing efforts? Customer Service Is King Integrators should be marketing their services to all generations of buyers. Being responsive and answering your … Read more

When Should You Outsource Your Marketing Resources?

When Should You Outsource Your Marketing Resources?

Did 2016 stress out your marketing department? Perhaps your 2017 focus will be social media or lead generation. No matter what your marketing focus is, understanding what your company goals are will help your marketing team deliver the desired results. What Marketing Does for Your Company Your marketing department has a lot of plates spinning. … Read more

IT goes with AV like PB&J

IT goes with AV like PB&J

Note: This blog is a continuation of the ideas discussed in a recent IT/AV podcast. After lots of talk, the AV/IT convergence is well underway. AV is no longer its own specialized department but is part of the global information technology services that the IT department provides for end-users. While still in this transitionary period, … Read more

Why Integrators Should Embrace Holiday Shoppers

Are you one of the millions of consumers who shopped the weekend after Thanksgiving? Black Friday shoppers went after bargain sales, many of which included technology products. Even though consumers bought the products, there are still ways professional integrators can help. This blog is a continuation of the ideas discussed in “ResiWeek Episode 42: Oh … Read more