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State of Control 38: Code Switching

The 2017 Harman Developer Conference highlighted a number of great developments and some changes in the industry. AV programmers are now evolving into Software developers, the influx of standard programming languages and what this means for the future of the industry.

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MHO 19: What Could Possibly Go Wrong

Alexa, the voice activated ‘Digital Assistant, is on all of our clients lips, and control companies are eagerly tying into it. Now with an added camera, just what does this mean to the integration industry, and who would trust this thing in their bedroom?

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Have You Lost Your Circadian Rhythm?

Note: This blog is a continuation of the ideas discussed in a recent LightCast podcast. People might think it’s coffee, but their bodies really need day and night cycles to set their circadian clock, which is roughly a 24-hour cycle. Your body needs to get the correct dose of blue light in the morning, around … Read more

Should You Market Differently to Millennials?

Note: This blog is a continuation of the ideas discussed in a recent ResiWeek podcast. Millennials make up a large percentage of the population. How effective are you at reaching them in your marketing efforts? Customer Service Is King Integrators should be marketing their services to all generations of buyers. Being responsive and answering your … Read more

When Should You Outsource Your Marketing Resources?

Did 2016 stress out your marketing department? Perhaps your 2017 focus will be social media or lead generation. No matter what your marketing focus is, understanding what your company goals are will help your marketing team deliver the desired results. What Marketing Does for Your Company Your marketing department has a lot of plates spinning. … Read more

IT goes with AV like PB&J

Note: This blog is a continuation of the ideas discussed in a recent IT/AV podcast. After lots of talk, the AV/IT convergence is well underway. AV is no longer its own specialized department but is part of the global information technology services that the IT department provides for end-users. While still in this transitionary period, … Read more

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ResiWeek 46: Millennial Marketing

On this episode of ResiWeek we discuss Sharp cutting off LCD panels supplies, custom E-commerce sites, Snap AV boosters, and marketing to Millennials.

Host: Matt Scott

Guests:

Runtime: 36:05

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Why Integrators Should Embrace Holiday Shoppers

Are you one of the millions of consumers who shopped the weekend after Thanksgiving? Black Friday shoppers went after bargain sales, many of which included technology products. Even though consumers bought the products, there are still ways professional integrators can help. This blog is a continuation of the ideas discussed in “ResiWeek Episode 42: Oh … Read more