Caster Opens Caster Academy

Caster Opens Caster Academy

Caster Academy is a new online training portal designed specifically for AV dealers and small technology companies to jumpstart and grow their in-house PR and social media knowledge. Wakefield, RI – May 18, 2017 – Caster Communications, Inc., an award-winning consumer tech PR and social media firm, today launches the first online course from Caster … Read more

When Should You Outsource Your Marketing Resources?

When Should You Outsource Your Marketing Resources?

Did 2016 stress out your marketing department? Perhaps your 2017 focus will be social media or lead generation. No matter what your marketing focus is, understanding what your company goals are will help your marketing team deliver the desired results. What Marketing Does for Your Company Your marketing department has a lot of plates spinning. … Read more

How Does Our Industry Get Social?

How Does Our Industry Get Social?

While you wait for your coffee to brew, you update your Facebook status. While you sit on the train, you tweet about your travels. While you eat lunch at your desk, you read articles on LinkedIn. You Snapchat, Periscope, or Facebook Live your experience at an event. Oh, and don’t forget to post your beautiful … Read more

Marketing in the Modern Age for AV

Marketing in the Modern Age for AV

By: Alesia Hendley Multimedia plays a major role in creating this AV community of techies. When I read about the history of the #avtweeps hashtag and listen to Dawn Meade and Kelly Perkins on AVSocial touching on so many different social subjects and incorporating them with AV I get excited because it ignites all my passions. The industry is very tech driven yet quite a few companies and … Read more

Rules of Engagement for Engaging IT Pros on Twitter

Rules of Engagement for Engaging IT Pros on Twitter

You may have noticed that audio visual professionals enjoy an occasional Tweetfest amidst a lot of general Twitter fun. But do our friends in IT use Twitter to the same extent that we do? Is it a useful and acceptable platform for engagement with IT pros? Do they even tweet? They tweet, of course. Twitter … Read more

#AVTweeps Who Hashtag Together Play Together

For the AV Crowd #Hashtags, when released into the social media wild, can take on a life of their own. They can solidify online communities and generate interest in people, products, and events. For AV folks—or #AVTweeps as we are known online—there are a few hashtags that keep the conversations going. Johnny Mota (@JMOTA3) crafted … Read more

Digital Badges for the Audio Visual Industry

This week on social media a number of InfoComm employees and volunteers began posting digital badges highlighting their various CTS certifications. It is done through the website Acclaim.com. We talked at length about this new benefit from InfoComm on AVWeek episode 258 with InfoComm Director of Communications Brad Grimes. “One of the feedback we’ve received … Read more

AVSocial 19: It’s #InfoComm16, People

AVSocial 19: It’s #InfoComm16, People

The InfoComm 2016 Show is only a couple of weeks away. We talk with InfoComm about the official Hashtag they are using plus games and prizes you should be trying out. Snapchat, Facebook Live, and more are coming into their own. Which should you use and why? Plus, what is AVNation’s Social Presence going to look like at the show?

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