Widgets Magazine

rAVe Publications and AVNation

AVNation has ended their eight month exclusive publishing deal with rAVe Publications. This was not an easy decision to make, as we have a great deal of respect and admiration for everyone at rAVe. However, it comes down to seeing how far this AVNation thing can go on its own.
AVNation was born out of two things; the loss of my mother and a chance encounter with two industry veterans. My mother passed away from a short, but brave, battle with liver cancer right after InfoComm 2011. To say it was a great shock is an understatement. Losing someone close to you gives one pause to evaluate where you are and what you want out of life; before that life is over. A few weeks after my mother passed, Google+ entered the scene and I did a Hangout with Bradford Benn and Rich Fregosa. It was fascinating that it was so easy to connect. Having considered creating a podcast for at least a year, this gave me the technical spark that was needed to move forward. I was trying something that had been in my heart for a long time. Doing it before it is too late. At that point, I put a call out for people to join the conversation. Linda Seid Frembes, George Tucker, and Michael Drainer all agreed.
My life before AV was in the world of broadcasting. When I found myself in the world of AV, rAVe, CEPro, SCN, and others were my immediate source for news and information. There wasn’t, however, anything resembling a broadcast, or show, that provided this content. So, in July of 2011 we began recording.
About six months after we began producing the weekly AVWeek, rAVe Publications approached us about an exclusive partnership. I won’t get into the details because I don’t believe a public forum is the place to air one’s business dealings. Needless to say, we agreed. For eight months our content was available on the rAVe Pubs site. In addition, you could also access it through iTunes, and any other RSS reader. You still can the last two.
rAVe is a great blogging company. Gary and his crew have built a tremendous site and have been doing so for well over ten years. They have a track record of smart, opinionated columnists, and news that is on par with any other publication. That being the case, the obvious question is why would AVNation make this move?
As I said, rAVe is a great blogging company. They have been around for a decade and are not going anywhere. We are a young upstart, just trying to make our way in the world of AV journalism. The best analogy I can provide is trying to nurture a sapling tree. It is very difficult to cultivate that youngling in the shadow of a great red wood. What is better for that fragile plant is to give it plenty of space and air to grow and flourish. That is what we have done with AVNation.
The gang at rAVe have begun their own podcasts. That is great news. They will do a fabulous job. I think you should check theirs out as well. Gary is doing his (almost) daily, Jennifer Willard will continue to do WAVE, and Joel Rollins, another great industry vet, will produce a weekly. They may even produce more than these. These will all be great content for the world of AV to get news and information from. We will also continue our base five; AVWeek, EdTech, LiveLife, AVSocial, and DIY. All of these are great shows as well.
I happen to believe in seeing the best in people and in situations. Some may call me naïve, but that’s just my nature. Gary is a passionate marketer with twenty-plus years of experience. He has worked at AV giants such as Extron and AMX and had great success there. He has also been an accomplished consultant. Now, for the last ten years he has added journalist and publisher to his credits. Why wouldn’t you subscribe to his podcasts? I’m just a kid with more broadcast experience than AV. That’s why I have people who are smarter than me on like Sam Malik from Premiere Mounts and Randy Klein from Crestron. I don’t have twenty years of AV experience. What I do have is a passion for this industry and the experience to make compelling broadcasts. So, we’ll keep making great content as long as you continue to listen. Once you stop, that will be our signal it’s time to leave. Thanks for listening, and have a great day.

About Author

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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