Just when those of us in the “new media” thought the old dinosaurs dead, they pull another trick out of their hat. Ladies and gentlemen, welcome ATSC 2.0. This will allow broadcasters the ability to interact with audience’s “second screen”; meaning laptop or mobile device. Robert Archer wrote a great piece about it on Commercial Integrator.
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NAB introduces ATSC 2.0. Interactive/2nd screen extraordinaire. #AVNews http://t.co/9lI2BUqZ9q