Widgets Magazine

Guardians of The Galaxy. IMAX. 3D. Oh Boy.

This past weekend I did something that is against every belief system I hold dear. It is a crime against all that is audio visual in my world. It is a thing for which there is no redemption. I went to a movie in 3D.
For those who are new to AVNation, or new to my writings, I have railed against the evils of 3D for a number of years. Yes, it has been the next great “gimmick” from content creators and manufacturers. It is now slowly fading out. Not before insisting to my children’s generation that every movie should be made, and seen, in 3D. I have done my part by not succumbing to the pleas for 3D this, and 3D that. However, much to my children’s delight, this weekend I gave in and went to see the 3D, and IMAX, version of Marvel’s Guardians of the Galaxy.
Before we get to the AV review part of this blog, let me just say that GOTG is an incredibly fun movie. There are twists and turns, and a fair number of Marvel secrets throughout the movie. For Doctor Who fans, Karen Gillan even plays a significant role. Although, I would challenge you to pick her out without first looking up her character online. We couldn’t.
Now, onto the AV. My main issues with 3D have been that it is not uniformly produced. The glasses differ from each manufacturer, and the reproduction sometimes leaves something to be desired. For the most part, this is still true. The system was a DLP projection onto an IMAX screen. I figured if I was going to do 3D anyway, I might as well do it as big as possible. The 3D image had to be viewed completely on-axis. Any variance from that viewing angle and it was all out of focus. These are the bad parts.
The good part was, on this particular movie, there were no overt 3D gimmicks. No balls bouncing right at your head or sharks coming out of the water right at you. There were times during fight scenes where it felt that a space ship or explosion was a 3D trick, but I give them the benefit of the doubt because fight scenes are pretty complex.
The bottom line is, I still hate 3D. It was just me and my two offspring and the entrance fee (i.e. ticket price) was still $45. In the Midwest, we don’t pay $50 for our family to go to the movies. Typically this would be how much the entire trek would cost us, popcorn and snacks included. So, the sticker shock was a bit much. Then there is still the issues with off-axis viewing. I’m not certain they will ever get this figured out in my lifetime.
So, my recommendation is to certainly go enjoy two hours of Marvel escapism, just not the 3D version. Thanks for taking the time to read my blog. Have a great week.

About Author

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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