Like wildfire, the news spread quickly throughout the AV industry at the end of August that the REDBAND bloggers group collectively decided that it was time for things to change. The individual efforts contributed by each of the REDBAND members had brought a certain amount of notoriety that caused the founder of the group, Christopher Neto, to realize that the original vision he had for this cooperative was surpassing expectations.
When InfoComm 2014 rolled around in June, conversations started to explore where the future of REDBAND could go and the group was presented with some incredible opportunities. This was the final jolt to the system that forced these thought leaders to look at their current circumstances and make a decision as to where REDBAND wanted to be in the AV media world.
REDBAND was founded on the principle of transparency. We have been a faction of AV professionals that wanted to shine the light on the issues and topics that others might let slide or avoided completely. We sought to bring the working professional perspective and expose the fluff marketing materials for what they were. That part of REDBAND will never end, and neither will our open communication about our mission and who we are.
After weighing our options as a group it can now officially be stated that REDBAND has accepted the invitation to become a part of AVNation.
Joining AVNation was a natural fit. Our joint efforts at Infocomm and CEDIA have proven that we can work as a cohesive unit. Examining our efforts at those shows, we can say that this merger was solidified by the team mentality during the post-show hours. Our time spent together at these events demonstrated to both sides that this was a move that could strengthen the presence of informational content provided by working professionals.
The REDBAND crew has grown in its three years to have certain bloggers who write for their own sites in addition to the REDBAND site. Over this same period the continued success of our band of forward-thinkers caused fewer pieces to be published for REDBAND itself. It’s for that reason that looking to the future of REDBAND we transition to our new name: The REDBAND Collective. Joining AVnation will allow us to become a conglomeration of all the sites your favorite REDBAND bloggers write for, while still producing original content that will be featured at AVNation. Think of it as a one stop shop for some of the most sought after bloggers in the AV industry today while still being home for original content.
This merger marks, what we believe, to be a key moment as we look to the future of an industry forever in a state of evolution. When Commercial Integrator magazine published the 40 Most Influential AV Professionals Under 40 list in August, REDBAND was proud to claim 6 members made the list. In joining AVNation it can now be said that more than 25% of those identified in that list are in some way affiliated with AVNation. In addition, AVNation is still home to one of Technology Integrators Young Turk CE Award winners, a member of Systems Contractor News “The Nine,” Dealerscope Top 40 under 40 member, and NSCA movers and shakers from 2011 and 2012.
The REDBAND Collective is excited and eager to get to work with our new brothers and sisters at AVNation. One of the early results of our collaboration include the debut of the latest AVNation show AVCrossTalk with many more plans and ideas to come for 2014, 2015, and beyond.
The future of the AV industry is clouded, at best, given the convergence with IT, the shifting rolls of professionals, and those that have lead the industry for the last several decades beginning to pass the torch to the next generation. AVNation has been a beacon for those seeking informational content from industry professionals, and now The REDBAND Collective can say with absolute certainty that there is a new home for the REDBAND crew, our followers, and all those looking to push the industry to its next stages.