Widgets Magazine

Snodgrass and Umpa Loompas

As I sit in the press room of ISE 2015 it is easy to bombard you with adjectives that mean-*fantastic. Amsterdam is an incredible city. We have barely been here over 24 hours but already I am impressed. The people here are very welcoming to outsiders and the taxis… wow. The taxi for me from the airport was a Tesla. A Tesla. Are you kidding me?
The city and culture is not what we were sent here for. It was ISE. That is also massive. If you have been you know the size and scope. If you have not, imagine InfoComm in Orlando multiplied by two and spread across a few different halls. In fact, they have added another day to next year’s ISE as well as the RAI adding an extra hall to the building. So, more days and more space in 2016.
Here are some things from day one I have learned. 1) The European market is a bit more mature than the US market. Not that the technology has been around longer but their client base has been around longer. Older money is the best way to put it. These clients want a deeper understanding of ROI. I can see this happening sooner in the US than some would think. 2) Collaboration is a bigger reality than in the US. I’m not talking about huddle spaces. Rather the idea of sharing their triumphs and failures with others in the same business. This allows everyone to learn and grow.
That’s all from day one so far. The other team will have some thoughts and we will have a podcast wrapup here in about 2 hours or so.
Thank you again.

About Author

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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