Widgets Magazine

Live from Amsterdam

This past week four AVNation crew embarked on an epic and audacious adventure. Our goal, to find out what it’s like to be an AV professional outside of the U.S. George Tucker, Chris Neto, Bill O’Donnell, and myself, landed last Monday with a mission; here is how it went.
AV Is the Same
As far as technology, the audio visual industry is pretty much the same all over. They have feedback, color sync, and supply chain issues just like those of us in the states do. What is different is the culture. What is meant by this is two-fold. The first is that they are a culture that is just a “wee bit” older than the United States. That means they have customs and ways of doing business that are older than our own country. They other part of the cultural differences are their way of interacting. Nearly everyone I met was kind, gracious, and very much down to earth. For the most part they do not have that competitive or narcissistic streak that sometimes characterizes those of us from the states.
Microsoft is Coming for You
With the showing of the Microsoft Surface Hub, the software giant is sitting down with a thud at the VC and Huddle Space table. This device is in line with what is already out there with a few extra features. Number one is that it is an all-in-one-solution. The computer is embedded in the monitor similar to an InFocus Mondopad. The collaboration tools allows companies to make their own apps or use an existing Office Suite. If they can get this out of the door it will solve the issue of having multiple platforms for huddle spaces. However, there is no firm shipping date or pricing structure. Without that, it is just a pretty piece of trade show bling.
Kramer gets into Control
The Israeli company has been in the basic control segment for a while. This is another step in the control and automation part of the AV industry. With their K-Touch product dealers are able to configure a system relatively easily. The other thing that is interesting is that there is no interface. They are relying on BYOD to act as the user interface. It would be a good idea to keep an eye on it as a solution for simple classrooms and boardrooms.
That’s about all for now. Thank you so much to everyone who supported us in our Kickstarter and in other areas. The media and marketing team at ISE is great to work with. Keep an eye out for all the videos and audio we will be releasing the next couple of weeks. Thanks for taking the time to read my blog. Have a great week.

About Author

Tim Albright

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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