Widgets Magazine

Apple's True Impact on AV

This was the week. The week that Apple made everyone’s dreams come true. This was the week of… the iWatch. Before continuing with this article please understand, I am neither a fanboy nor an Apple hater. There are both Android and Apple devices in my home. Hopefully that agnostic stance comes through.
The watch was impressive as wearable technology goes. It does require another device to be paired to and that is disappointing. That was one area that I was hoping Apple would differentiate itself. The heath implications of using the watch could be huge.
However the biggest thing to come out of this week’s Apple event for the world of AV was not this $10,000 watch, it was the new MacBook. With the introduction of the latest iteration of their laptop line, Apple has made a significant statement about how they see computing in the next few years. Not only is the MacBook “fully equipped for a wireless world” it has one connector. One.
That one connector is a USB-C connector. There’s a good chance you haven’t seen one of these in the wild but you soon will. Nearly every control manufacturer, video transport company, and computer maker has a version of USB; just not USB-C. Apple is looking to make “C” the new thing. According to Apple’s site “The new USB,AeeC port puts just about everything you need in a port all in one place. This amazing port provides charging, speedy USB-*3 data transfer, and video output in a small, reversible design that,Aeos one-third the size of the current USB-*port.” I’m sorry, did you miss the video part. Think about pushing 4K video and power down a single cable that doesn’t require an encoder and decoder. It is similar to what HDBaseT is doing.
There are devices now that leverage this ability on USB 3.0. Asus has an external display that can plug into your USB 3.0 port and gets power and video over the same cable. It’s quite useful. The connector is the same “A” type.
I’m not quite certain what Apple is hoping to accomplish in pushing the “C” connector. One good thing that came from that Apple event is the knowledge of this magical video/power/control capability with USB 3.0. It won’t be long before some of the USB hubs or DAs will be 3.0 and pushing video as easily as a traditional video matrix.
Thanks for taking the time to read my blog. Have a great week.

About Author

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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