By Eran Gureshnik, HDBaseT Alliance Representative
With that in mind, I attended the 2015 InfoComm China event in Beijing as a representative of the Alliance. -*According to the organizers, there were over 23,000 attendees and almost 300 exhibitors over seven halls ,Aei the largest ever. If originally InfoComm China was mostly focused on the Chinese market, this year they expanded the conference program to include sessions in English to cater to visitors from other countries in the region that are not fluent in Chinese. Although the Chinese language program was better attended by far than the English one (my HDBaseT presentation in English attracted over 30 people, while the Chinese version of it had over 130 attendees), it was a good start towards internationalizing the event. -*I think it is fair to say that InfoComm China is on the way to becoming Asia Pacific,Aeos major pro-AV show.
What was hot in the show?
- ,AeuMulti-,Aeu seemed to be the keyword as multi-display signage, multi-projectors, and multiple monitor control systems were everywhere. These systems provide increased flexibility and versatility to AV projects, catering to the needs of the end user and not to the limitations of the technology.
- Video distribution utilizing HDBaseT in many booths. The Alliance has over 30 Chinese members, but until recently most of these sold their products outside of China. Our goal for the show was to increase awareness about HDBaseT and promote the deployment of HDBaseT systems in the immense Chinese market.
- Other sectors well represented at the show included broadcasting, video conferencing, KVM systems, and more.
For the Alliance, we hosted hundreds of visitors in our booth and introduced HDBaseT to more than 20 local journalists including trade and national papers. We also translated our real-life installation tool into Chinese which allowed visitors to learn about HDBaseT case studies around the world.
InfoComm China was an enlightening event, as it is very easy to lose track of what happens beyond our comfort zone. It will definitely on our calendar for next year.