Infocomm is nearly here and AVNation has some great things planned. -*What will be the talk of the show? Who will bring the most innovative products? -*Just what happened at the tweet up?
Time will tell – perhaps it will match the Orlando show of June 2013. -*Below is a report from the event, all details are true as the author remembers them (some libations may have been consumed)
Originally published on June 13/14, 2013 on the AVNation blog
Infocomm is many things, in particular it is about finding solutions. There are a multitude of distractions from social engagements to parties and tangential floor shows but -*-*solutions are our ROI. -*I come here to find answers, to find the face of exuberance. -*It is in the faces of the attendees, in the exhibitors even the infocomm folks who are more buoyant than ever about this show and industry growth. -*-*Yet, I have some questions as there is concern among the technorotic digerati.
There is a possible specter hanging low like a great Wisconsin fog just over the next hill and it is making folks ride the edge of hysterics and short slide into madness – peeling off clothes as they run down the aisles foaming at the mouth. -*It hangs in the air all around us making folks tense, taught as a bow string.
To get a sense of just how close to gnashing of teeth and tearing of hair the attending are I made my way to the hotel bar for a snifter of inspiration and solace making. -*I saddled up to a robust and jolly fellow wearing the logo of a western integrator, his cheeks roughed from being unaccustomed to the -*Southern coastal humidity and the empty glasses before him. -*He was mopping his brow -*with the desperate moves of a man not wanting to but subconsciously unable to stop with his pores opening to the size of dimes.
Laying a Twenty on the bar I hailed the bartender for a Makers – Neat. -*My associate, now switching between dabbing his neck then the his brow and back again -*looked over at my drink stating ,Aeu Mighty Heavy for this weather, no? -*It could put you into fits with this heat. -*You should be by the fireplace in wool jacket with that sort,Aeu. I witnessed a flash of rash stripe across his face at the thought and he dabbed his neck even more frequently.
In front of-*my friend-*stood a tall glass with lime, the condensation from the ice beading up on the length. He-*eyed the drink with an expression that showed the internal debate of whether it was to quell the demons or bring them forth.
,AeuConsidering a bit of prognostication are you?,Aeu, I said. I could see it in his eyes – obviously he had been reading up on the mystics and their elixirs.
,AeuI see your question, my brother,Aeu, I offered. I knew the feeling, the temptation to twitch at the anticipation of the answer which drives us into madness.
I leaned in close to him, shifting my eyes to both sides of the bar ensuring we had room to talk. My lips nearly brushing his ear as he leaned down to meet me. -*,AeuI have it on good authority that the hall is empty – sans one booth with Apple and a smart screen manufacture. -*Apparently the Apple developers conference broadcast brought the building to a halt, silencing the hall like a punch to the gut. -*-*Then came an announcement of a smart TV with all the functions needed to control the home, with anticipatory gesture interpretation – you only have to think about making a gesture and the monitor knows it.
Well this last bit took the knees out of folks – it was like watching Neil Armstrong take that final step off the ladder so quiet and still were the sales folks, techs, and assorted company representatives,Aeu. -*My bar-mate,Aeos jaw began to hang low and he caught himself. I continued, ,AeuOne would have expected a shrill wail from those on the floor, like the purported recordings of the damned by a Siberian oil drilling company punching a hole into Hades which Art Bell broadcast on his ,AeoCoast to Coast,Aeo show. -*But the reports are that after a short pause a universal acceptance set in and instead of continuing to build up started to disassemble the whole lot, a weeks work swept clean in less than a day.,Aeu
As I leaned back to take another pull of my whiskey I could consider my friends expression. His Eyes were just about to pop out of his head and his jaw was making slight side to side movements as if in attempt to speak. -*,AeuI, I…. I thought…. I knew this day was coming but everyone said we had time,Aeu, he trailed off, ,Aeuso soon, so,so soon.,Aeu he looked up straight at me, ,Aeu What now?,Aeu.
,AeuWell,Aeu , I began, ,Aeu I hear word that the Maker Movement folk are raising an army consisting of homemade tanks from discarded Oldsmobile Delta 88,Aeos, Trebuchets from the remains of the Junk Yard wars show and some Tube drive Turntables. -*AP just tweeted that a squad of steampunk are nearly at the convention center grounds, -*machines hissing while the clackers report positions and tactical movements awaiting the arrival of the North Carolina Maker Faire Battalion under the direction General Jonathan Danforth,Aeu.
The expression on my friends face was full conflict – the ole fight of flight debate was churning -*around inside him. -*He reached for his drink and swallowed it whole in one swift gulp – the ice long since melted in the Orlando sun. -*Then a calm washed over him and his eyes narrowed. ,Aeu Be dammed if I am not going down without a fight!,Aeu. -*With that he shook my hand and turned heel muttering about assembling a Myth Busters inspired rice paper armor.
All of this occurred last night -*and now in the haze of too many O,Aeo clocks without sleep I am preparing to head to the show floor to see for myself whether it is true. -*Reporting from the front lines…. I am your intrepid reporter.
Infocomm 13 – recap.
I am unclear as to how i got here, ,Aeoall these tubes and wires…,Aeo to paraphrase Mr. Thomas Dolby.
The cotton mouth and clammy skin are indications of a night lost to the reveries as at least a witness if not a participant in the annual show ritual of parading half consciously -*through the hotel lobbies. These indicators are only second to throbbing of my temples and the insistent buzzing in my ears. -*I feel as though I attended an all night ,Aeosilent rave,Aeo with my headphones blaring Rancid covers of Mel Torme songs.
All apparent signs indicate that I made it home of my own accord. I last recall that there were great rumors afoot that Apple,Aeos ecosystem had usurped the show with an empty hall and a single booth.
Great Armies were gathering.
My plan (or is that pram?, my notes are a mess here), was to arrive early and report first hand -*on the carnage. I could see it -*through the haze of the morning Floridian thunderstorms , ritual bonfires, burnt Ozone and cannon smoke. Just now I have the flash of memory -*of entering the hall bemused by the wake like quiet and the low rumble of mulling crowds. -*Rubberneckers, i thought, -*members of the international society of Schadenfreude affectionado,Aeos more likely – these bastards show up in every crowd.
I -*was being paid to be here, quelling the nausea is a job hazard, one steels the self to take it all in and report the horrors to the sedate civilians. I made steadfastly toward the exhibit floor doors with the intent of getting a first view and a keen determination to inhale the acrid smells of battle mixed with linen fresh scent of the pod people of Cupertino.
Upon opening the door there was the blinding light from the show floor which caused me to reach out blindly bumping into the grunting crowd similarly afflicted, all of us groping for a center with a mad abandon willing our pupils to dilate.-*White lab mice-*lay strewn before me shuddering in disoriented jerks.
Given a few more moments I am sure my bearings would have returned but then came the enveloping cacophony – -*a demonic surround sound on steroids – it was like Barry Bonds and Theo Kalomirakis merged V,Aeoger like into-*Vladimir Gavreau,Aeos love child. -*The effect forced a full cerebral shut down until the mass of stimuli could be processed. -*As I began to fade into black the air was knife cut thick with hopeful chatter, morning coffee, eggs, a hint of mint and latex -( While I will not dare to presume the reason for the last item, this is a trade show after all).
All of these things I could literally pull out of the air like notes of music to a synesthete.
When I awoke, quivering under a -*thermal blanket and warmed under the hot lights of the Chauvet booth an epiphany issued forth from -*the-*Jorge Luis Borges-*thousand typewriting monkeys in my head. No war had been waged, no remarkable battle, no charging light brigades -*- This is a Psycho -Billy Circus complete with over joyful slap revber,Aeod guitars.
Psycho-Billy the punk of southern garage bands mixing Johnny Cash with MC5 and a dash of B movie horror thrown in for spice – rock n,Aeo roll,Aeos sideshow barkers. To the uninitiated, or those whose little grey cells are in need of more electrolytes, the show floor is a similar-*assault on the senses.
It would seem that any manufacture of a device which can produce noise has ascribed to the late Phil Ramone,Aeos ,AeoWall of Sound,Aeu with-*more flashing, blinking, pulsating lights that it should be accompanied by a photosensitizer warnings. -*One does finally become accustomed to the sensory assault but when the opportunity arises leaving -*the floor into the -*lesser volume of the lobby can be just as disorienting, causing one to lose footing in a punch drunk head space as the -*Cochlear nerve-*wiggles in its own version of a grand Mal seizure.
But we were talking about what was on the inside eh? Just what were the presenters hawking Baptist minister like from the company pulpits? -*-*Oddly there did not seem to be an overriding single theme this year, we,Aeove been trained to expect this just like the film studios pumping out varying flavors of -*the same film over the summer and holiday seasons. -*Is it really a coincidence that six studios release a film based on kids games like CandyLand and Chutes and Ladders?
-*The show floor did not seem to have this overly generic commonness, an associate of mine called it ,Aeoevolutionary not revolutionary,Aeo. This, I think, hits the nail into the tail of things. The show itself was tremendous but technology-wise the industry has entered a tempo of sostenuto.
3D is dead (hooray!) but 4K is not like Savior-Faire (not everywhere), Apple – Apple everywhere but some droids are creeping in, not so much vaporware there but TIO might just be giving it a go and Microsoft may be bleeding heavily from Surface losses but Linq is inside everything (The song of HD-BaseT they sing). -*Of new note is the oddly fascinating use of QR codes as a control and documentation interface by AMX
There is, not to put too fine a point on it, no bees in my bonnet as we watch everyone expand their product lines into places that overlap and hip check current (soon to be former?) partners. -*-*I am eagerly looking forward to next years show where we may get to witness a true Alaskan ,AeoBreaking,Aeo party as the Ice cracks in the warm sun .