Widgets Magazine

Marketing and Millennials

Last week I had the pleasure to join a few of my fellow AVNation members and a couple hundred residential and commercial integrators in Washington, D.C. for the CE Pro/Commercial Integrator Summit. You may have noticed the trending #CECI15 hashtag on Twitter as many of us did our best to involve the rest of our #AVTweeps community in the event. This was my second year attending and the 4th year for the CI side of the summit, and I must say it was great to be a part of another this fantastic-*event.

Keynote Presentation @ CECISummit

The CE/CI Summit brings together many top integrators from around North America and gets them together to hear keynotes, panel discussions, and my personal favourite – round table discussions on topics directly affecting our businesses and industry. I, personally, am a big fan of this event because it gets so many people in a room without the schedule requirements that other trade shows usually put on us, negating the opportunity to connect with each other and discuss industry events. Even though the CE/CI Summit has a tight schedule and includes boardroom presentations and 1-on-1 meetings with manufacturers, it seems to revolve around these opportunities for integrators to directly connect with each other and have panel and round table discussions that we just don’t really find anywhere else.
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This year in particular there seemed to be a big push on marketing and I even saw many of the boardroom presentations focus on how you can differentiate yourself from your competition by leveraging the manufacturer and what they bring to the table to help you! It seemed that even on the round table discussions that focused on government regulations regarding staffing, ADA compliance, etc., there were takeaways focused on marketing your company. I have yet to properly collate my notes from the summit but once I do I’ll be posting some of my key takeaways..
There was also a fair amount of conversation revolving around millennials! Now,-*as one of the few people in the room that actually qualifies as a millennial (although I learned I was an Old-World Millennial, more on that later), I found the discussions quite interesting while being slightly frustrating all at the same time. My main takeaway from all the millennial talk was that we need to treat our people the same way in which we would want to be treated. Even though the word millennials was grossly overused and I’m not sold on the idea (more on that at another time), I did appreciate the way the conversation shifted to focus more on how to take care of your people and create the best working environment for everyone in your company, top to bottom.
This event is quickly becoming one of my favorite events of the year and I’m already looking forward to next year’s event in Atlanta, GA. If you are so inclined, you can get more information and submit an application to join me at next year’s CE/CI Summit in Atlanta at CE/CI Summit.

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