Widgets Magazine

My Doctor Who Philosophy

This week AVNation joins up with the Daily DOOH team to cover and celebrate New York Digital Signage Week. In the past we have worked alongside Commercial Integrator, SCN, AVTechnology, CNET, CEPro, AV Magazine, and others to cover this industry that we all love. Some would argue that we are “helping out competitors”. I would say we are joining forces with colleagues and, honestly, friends. Over the last four years of AVNation it has been my pleasure to meet and befriend these media professionals. It also is a world view I garnered from watching Doctor Who.
Stay with me for a second. In the long-running BBC show The Doctor has a basic philosophy that generally goes “you don’t have to lose for me to win.” You don’t. You and I want different things out of life. You might be a great engineer or the best AV salesperson on the planet. Your wants and needs are vastly different than mine. Even in the world of media I have different goals than those of my colleagues. (That’s still kind of cool to say; my colleagues). My view of media in general is a departure from main stream media. I think it has gotten too commercialized, that advertisers have too much say over editorial content in the news you get from NBC, CBS, and the like. I am actually out to change that from our little corner. However, they don’t have to lose something for me to achieve my goal.
There is a dark side to the Doctor Who philosophy. On more than one occasion The Doctor has pleaded with one species or another to calm down and see things his way. His way being that we can all win. If they don’t he basically allows them to destroy themselves. I’m not so great and powerful I can make or allow anyone do that. However, if you have the attitude that everyone else has to lose for you to win I will simply leave you on your own. You are not the type of person I choose to associate with.
An industry veteran recently implored for “peace and love” on social media. The context was a bit of ranting. I agree with him. We could do with a bit more peace and love in the world and in the industry. I have sort of said this before, but it bears repeating from time to time. Be kind to one another. Lift one another up. If the person you try to lift up bites or snaps at you leave them be. There have been some things that have been brought to my attention that a publication has said about AVNation; false things to a manufacturer. In one light you could call them outright lies, but I won’t. I choose not to associate with that person because they see things differently than me. That’s ok. The only thing I can personally control is what I do and how I react to a situation. That is the power we all have.
Thank you for taking the time to read my blog today. Have a great week.

About Author

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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