As you may or may not know, the AV community on Twitter is strong and growing on a daily basis, currently exceeding 10,000 active members (with Commercial Integrator recently highlighting the 103 members to follow). It’s a place of intense debate and discussion, a place to track the news of the day, and a place for a great deal of fun with some of the most active voices in the industry. What you might not know is that the #avtweeps hashtag is tracked on a daily basis by friends of AVNation, DailyDOOH, at aka.tv. They will occasionally divert the tracker to follow specific trade show hashtags or other information pertinent to the AV community, but for the most part they are broadcasting the statistics for the information on Twitter tagged with #avtweeps.
For those unfamiliar with the world of Twitter, the beauty of tagging a message with a specific hashtag gives anyone in the community, if they follow you personally or not, the ability to track a specific subject matter. #AVtweeps just happens to be the one for members of the AV community. In 2015 there were over 193,000 tweets that used the #avtweeps hashtag to reach out to the community. Those tweets then generated over 427 million impressions – meaning those 193,000 tweets were viewed over 427 million times. Those same 193,000 tweets reached an audience in excess of 19 million users worldwide. That’s a marketplace that anyone would want to reach out to and tap.
Some of the biggest issues that concern those about using Twitter is knowing who to follow for the best information, should you just be broadcasting your information or interacting with others, and trying to figure out how to reach out beyond your personal following. The information that we at AVNation have received regarding the Twitter activity might help to answer some of these questions by demonstrating who are the most active users in the community, who are the most responsive, and some of the most popular hashtags that were used simultaneously in conjunction with #avtweeps to show the topics that the community cared most about in the last year.
Activity on Twitter can be taken in three ways – who puts out the most tweets, who retweets the most tweets of others, and who responds to others tweets the most. Below you will find a link to all the data showing the top 50 users of each category of most tweets, most impressions (tweet views), most retweeters, most retweeted, most responses, most responded to, and the most popular hashtags that accompanied #avtweeps.
You might notice that some of the top tweeters are also the top retweeters. This could be the case of automated accounts (bots) that are specifically built to retweet anything that has the #avtweeps hashtag. One notable exception to that is Mr. Craig MacCormack, who is well known to be one of the strongest broadcasters of news he deems pertinent to the AV community (as well as anything that contains the words Boston, Patriots, or Red Sox).
You will also see that there are a lot of manufacturers, publications, and a few trade organizations that make the list of most frequent tweeters, yet there are much fewer of those same users in the categories that show interaction on the site. Social media is a phenomenal way to broadcast information to the community at large, but often times the thing most forgotten about it is the first word – social. The people that find the greatest success in using social media are interacting with the audience that they follow, the users that follow them, and with the topics that matter to them be they personal or professional.
How you choose to use the platform is completely up to you, but with any luck the information provided in the attachment might help in clearing up the accounts that the community is turning to for information, advice, guidance, or just a little entertainment.
Look to an upcoming episode of AVSocial where our hosts Dawn Meade (@AVDawn) and Kelly Perkins (@AVI_Kelly) break down some of this information in a little more detail and offer a few tips on best practices interaction for the twitter community.
Download the full data file here: #AVTweeps_2015