Boy Are My Arms Tired

There’s an old stand up joke about “just flying in from somewhere, and boy are my arms tired.” The AVNation crew has spent the last week in Amsterdam covering Integrated Systems Europe. This is only our second trek to the city of canals and we have learned something each and every time. This year we were honored to be in Hall 7 again along with a number of great audio companies. I was also invited to be interviewed by Daily DOOh’s Adrian Cotterill at the NEC booth.

I think we’ve gotten beyond the why we cover ISE. It’s a huge show. According to the numbers released at the end of the show on Friday the show grew from about 60,000 last year to over 65,000 attendees at this year’s show. That’s almost a 10% growth year over year. That’s a staggering number. The fact that the team at ISE has been able to maintain this growth is impressive in itself. Then add that the show was an extra day, four instead of the traditional three, and that is even more impressive.

ISE has become a regular show we at AVNation cover. From a business standpoint it’s an expensive show. Thanks to our underwriters we were able to fly five of our team over for the week. Matt Scott and George Tucker did their usual great job of interviewing manufacturers at their booths to find out what they were showing and why. I said on my interview with Daily DOOH that if you are a manufacturer and not showing at ISE you are making a mistake. The reason is because the number of people, the cross section you get, and the amount of networking and collaboration that happens there is beyond the North American shows. That’s not to say that InfoComm and CEDIA can be skipped, it’s to say that ISE should be on your schedule as well.

Next year they will have an extra hall to fill. According to show runner Michael Blackman they are already selling into that space and the others as well. His team will be at InfoComm in June. If you are even considering showing at ISE 2017 you would do well to make an appointment and get the pitch from them directly.

As we all unpack our luggage, get the vast array of videos released, and digest all that we experienced let me encourage you to at least consider attending the show. If you can’t then you can attend it virtually. The array of media outlets and individuals who post on social media is outstanding. They all did a great job. Pay attention to the hashtags, this year’s was #ISE2016, and watch along with others from around the world. It is a small world and it gets smaller every day.

Thank you for taking the time to read my blog. Have a great week.

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