Widgets Magazine

A Fish Story

Once a year my father, son, and I take a fishing trip to the middle of nowhere Missouri. Being close to St. Louis and the Missouri/Illinois border has the advantage that it doesn’t take too long to get to the woods, nature, and lack of cell coverage. For us it has become a time in all our lives to stop for a moment and just be. Understand, I am not a great angler. In fact, fishing is not my favorite activity; far from it. It isn’t about the fishing, though. It’s about time spent, connecting with each other and reconnecting with yourself.
My 8 year old caught 2 trout within the first hour of an early Saturday. It was a pretty good day. We took the fish to the cleaning station to prepare them (i.e clean and fillet them). What I lack in fishing skills I actually make up for in the preparing of the fish. Going through college I worked at a fish house in St. Louis. For those of you in close proximity to an open ocean I can hear you scoffing. The wonders of air freight brought a good number of fresh fish to our little metropolis.
My job at this Midwest fish monger was to prepare, ice, and cut various types of fish to fit the customers’ needs. I was skilled at filleting, de-boning, and skinning everything from wild Sockeye salmon to full 100-plus pound tuna. It was a great, rewarding job that allowed me to develop a skill that I have kept with me all these years later. It was the type of job that you could get lost in, mentally, and just enjoy. But, was it profitable?
What I mean by that is, was cutting fish something I could retire doing, could I support a family doing it? Not really. As enjoyable as it was it wasn’t something I could make a living doing. I was going to college for broadcasting and had found something I was passionate about and something which I could make a career.
I am now at a point where there are several things I truly enjoy doing at AVNation. Not all of them I should be doing, though. As the roles have evolved I have come to the same question I found myself asking in that fish house 20 years ago; is what I am doing profitable? Ultimately, I produce a number of programs, am the main sales/underwriting contact, run the finances, edit audio and video, and coordinate our various partnerships. What of these activities are profitable? Meaning, what am I spending my time on that gives me, and the network, the biggest return? This is also a question you need to ask. Discover those activities that don’t create a return, that aren’t profitable, and farm them out to others in your organization or to a subcontractor that can get it done. In this way you can focus on those things that you do that impacts your company and not focus on those things that take away from your time and energy.
Thank you for taking the time to read my blog. Have a great week.

About Author

Tim Albright

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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