Widgets Magazine

Kramer Electronics Partnering with Manufacturers’ Representative Organizations to Increase Market Coverage

Submitted by: Kramer Electronics
Clinton, NJ – January 3, 2017 – Kramer US is improving its market coverage by partnering with manufacturers’ representative organizations to create awareness and increase sales of Kramer’s broadening portfolio. Using independent sales representatives is the quickest way to spread awareness of Kramer’s extensive product portfolio that can meet any pro AV application or need.
The Kramer product portfolio is ever evolving, evidenced by the AV Beyond the Box rebranding launch at the 2016 InfoComm Show, where Kramer unveiled revolutionary cloud-based and software-based solutions. With the expansion of the award-winning VIA family of Wireless Presentation & Collaboration solutions, and with the addition of the innovative award-winning cloud-based Kramer Control and award-winning Kramer Network enterprise management software, Kramer is now a total AV solution provider. These new “AV Beyond the Box” solutions, coupled with the right manufacturers’ representatives, will help customers and the market gain access to Kramer’s solutions faster and easier.
Cardone, Solomon & Associates, Inc. is Kramer’s first manufacturers’ representative partner. Their market coverage is the Northeast and Mid-Atlantic areas of the United States, and they will bring more customers, integrators, and design firms to realize the incredible value of Kramer’s Pro AV solutions.
CS&A is a well-established organization that has been representing cutting-edge AV manufacturers for almost 20 years. Their previous emphasis on audio solutions will now be complemented by Kramer’s video and audio offerings.  CS&A will now be able to present Kramer AV, software, and cloud-based solutions to the market. “We are excited to have John Cardone and Mike Solomon and team representing our brand and product offerings. We look forward to a bright future together in bringing more customers complete Kramer AV solutions,” stated Steve Biegacki, CEO at Kramer US.
Mike Solomon, Co-Founder of CS&A stated, “We at CS&A have known, and respected Kramer for many years, and had long felt that our two companies, together, could be a tremendous, powerful fit for each company, and our customers.  As strategic partners, Kramer & CS&A working together as a team, to build increased brand, application, and product awareness will greatly enhance systems designers & integrators to provide superior solutions for end users to meet or exceed their project goals.”

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