Widgets Magazine

When Should You Outsource Your Marketing Resources?

Did 2016 stress out your marketing department? Perhaps your 2017 focus will be social media or lead generation. No matter what your marketing focus is, understanding what your company goals are will help your marketing team deliver the desired results.

What Marketing Does for Your Company

Your marketing department has a lot of plates spinning. There’s a good chance you are responsible for creating content, managing the company website and SEO, lead generation, social media, managing events, and much more. Keeping on top of these tasks involves a lot of skills and knowledge.

Whether you are a large or small company, you may not have the resources to handle these tasks. Before you outsource parts or your entire marketing strategy, you need to really understand your company and its capabilities.

Developing your company’s team, regardless of the department, takes a lot of time and can be expensive. To attract the best talent, you may have to outsource some of your resources to achieve the results you want.

Benefits of Outsourcing

While there are many benefits to outsourcing your marketing department—depending on what your goals are— here are three benefits to outsourcing your marketing.

  • Knowledge: When your outsourced marketing team is experienced in your industry, they will know how to reach your intended audience to promote your services.
  • Time: When your outsourced marketing team is experienced, it’s easier and quicker to successfully tackle multiple campaigns than it is to bring your inexperienced team up to speed.
  • Expense: When you outsource your resources, you only to pay for what you get—if you don’t need something, you don’t have to pay a full-time employee.

You must know what you want to get out of your marketing team. For instance, if you have an internal team that is great at SEO and content creation, but don’t know how to handle social media, then you should have your marketing team focus on what they do well and outsource the tasks they do not do well.

Want to learn more about when to keep your marketing team internal and when to hire it out? Learn about the pros and cons marketing professionals in the audio visual industry deal with regarding their marketing efforts. Listen to AVSocial 12: Hiring Out Marketing and PR.

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