Widgets Magazine

Core Brands shores up regional reps

Core Brands Strengthens CI Regional Sales Teams to Support Growing Customer Base

PETALUMA, CALIFORNIA, July 13, 2017 — Furthering its commitment to provide world-class service and in-field sales support for ELAN and its iconic audio and power brands, Core Brands today announced the appointment of Jay Cary as Account Manager – Mid-Atlantic Region, Chris Hornsby as Regional Account Manager – Rocky Mountains, and Travis Klatt as Regional Account Manager – Southwest.
According to Core Brands Vice President of Sales Jeff Costello, the new appointments come at a time of surging sales of the company’s ELAN Entertainment & Control System and reinforce the Core Brands commitment to always support dealers in growing their business. “We are proud of the reputation for field support we are earning with our customers, and the Sales team is here 100% to help our dealers grow their businesses, particularly with our ELAN control solutions,” he said. “Jay, Chris and Travis share this commitment, and we welcome them to the Core Brands team.”
With a career dedicated to the consumer electronics industry, Jay Cary joins Core Brands as Regional Account Manager – Mid-Atlantic. He is responsible supporting dealers in growing their ELAN and other Core Brands business throughout Delaware, the District of Columbia, Maryland, Virginia, Southern New Jersey and Eastern Pennsylvania. Prior to joining Core Brands, Cary served for 13 years as Vice President of Sales at The Aurora Group. Before that, he held roles as Business Marketing Manager at Bose and as Vice President of Sales and Training at HES.
Chris Hornsby joins Core Brands as the Regional Account Manager – Rocky Mountains. Hornsby is in charge of working with the region’s dealers to grow Core Brands’ dealer base and ELAN business in Colorado, Montana, Idaho and Wyoming. Hornsby has over ten years of experience in the CI, Security and Distribution channels working for Tyco, ADT, Savant and WAVE Electronics.
Travis Klatt joins Core Brands as the Regional Account Manager – Southwest on the custom installation sales team. Klatt is in charge of supporting Core Brands dealers in Arizona and New Mexico, along with Las Vegas, NV and El Paso, TX. Klatt brings over twenty years of experience in the audio and video space to his new position, the past 13 years with DAGR Design, an integrator in Phoenix, Arizona. Prior to DAGR, he managed large retail locations for Best Buy and Ultimate Electronics.
About Core Brands
Anchored by the ELAN Smart Home Control Platform, Core Brands combines the strengths of its iconic control, audio, power management, connectivity and video distribution brands – ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® – to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit www.corebrands.com.

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