Widgets Magazine

Key Digital Systems Expands to the SAARC, ME

High-end distributed video and control systems solutions provider Key Digital Systems has initiated aggressive expansion plans for Asia. In one of the most important moves in the direction, the company has recently created the position of Country Director-India & SAARC and the Middle East and appointed to the post, Abhinav Saxena – a professional of over 10 years exposure to the industry dynamics – to steer the company prospects across the three critical regions in Asia.
“Apart from rich experience in the industry, Abhinav brings with him extremely strong relationships with channel, distribution and End User domain,” noted Key Digital President and CEO Mike Tsingberg. “He is very hardworking person, very active and aggressive too,” the Key Digital chief said. “We can see in another few years Key Digital will be on bigger platform in these regions and expands in rest of the Asian regions.”
Prior to joining Key Digital Systems, Abhinav spent around four years with Kramer Electronics India where he was heading and managing the entire North India business. Prior to that he had around three and half years stint with Ingram Micro in the same market contributing to its sales growth.
“It’s a great opportunity to be in this space (Key Digtial),” says Abhinav. “Key Digital is at the forefront of video industry for home theater, retail, custom installs, in terms of segments and a great choice for system integrators, broadcasters, and consumers in terms of communities,” he explains. “I look forward to taking this cause further, and faster.”
In line with the expectations, Abhinav has initiated Key Digital footprint expansion in the region almost immediately, and made key distributor appoints for as many as six countries, including India. The recent additions include Indonesia and Singapore in Asia-Pac, Qatar in the Middle East, Egypt, and Morocco in Africa.
“We intend to expand the footprint to the whole of SAARC, and at least two markets in the Middle East by the end of this year,” says Abhinav. “We intend to have distributors for Pakistan, Sri Lanka, Bangladesh, Dubal (UAE), and South Africa,” he explains further. “We also intend to have exclusively for these regions a technical person who would be backed up by our ‘systems design group (SDG)’, from our headquarters.”
The Mount Vernon, New York-based Key Digital develops and manufactures high quality, cutting-edge technology solutions for virtually all applications where high-end video and control are important.

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