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Atlona Appoints Alex Moss to Newly Created Senior Sales Manager Position

Alex will boost direct outreach across customer base in the United Kingdom and Ireland, with an eye on aligning sales strategies with industry trends
SAN JOSE, Calif., September 25, 2017 – AV collaboration and control leader Atlona has strengthened its UK and Irelandsales team with the appointment of industry veteran Alex Moss as Senior Sales Manager. Reporting to Atlona General Manager Ronni Guggenheim, Alex will leverage his broad industry expertise to support sales initiatives across end users, partners and systems integrators as he works to expand the company’s regional presence.
Alex’s trajectory has followed parallel sales and technology paths through much of his nearly 10 years in commercial AV industry. Since late 2013 until joining Atlona on October 1, Alex held Technical Sales Consultant and Sales Manager positions at various times with Cabletime, a leading manufacturer of IPTV, digital signage and media distribution products. In the latter position, he nurtured business development and direct customer relationships with the company’s entire UK/Ireland end user base, working to consolidate projects through the company’s distribution channels – a key focus of Alex’s new Atlona role.
Prior to his four years at Cabletime, Alex worked across several sales and technology specialist roles at True Colours Distribution Ltd., which serves the technical AV solutions division of Midwich, a UK-based distributor and Atlona partner.Collectively, his wealth of technical experience provides Atlona with an invaluable resource that has a strong awareness of how industry trends align with customer needs.
“With the addition of AVoIP, control and wireless collaboration, Atlona’s product offering has evolved toward a full solutions-oriented approach,” said Guggenheim. “The sales process has therefore grown more demanding as we cover a broader scope in commercial AV installations. Alex brings the relevant background and experience of complex systems sales, and working with end users and systems integrator – both qualities that Atlona needs to continue its growth momentum throughout the UK and Ireland. His arrival also underlines our commitment to the channel and support of systems integrators in the successful implementation of Atlona solutions, and expansion of Atlona’s market presence.”
Alex notes that his experience across all AV verticals, including corporate, education, government and stadia, gives him a natural understanding of where and how Atlona’s growing portfolio of solutions ideally fit each unique project.
“With the OmniStream AV over IP family and the Velocity networked control platform coming to market, Atlona continues to move into emerging business areas with innovations that the commercial industry craves, but for which customers have had limited choices of partners who offer a whole solution,” said Moss. “As Atlona provides healthy disruption to the norm and keeps the market competitive, there is an enormous potential to change mindsets and develop new business opportunities across the always rapidly changing AV industry.”
About Atlona
Atlona is a leading global manufacturer of AV and IT distribution and connectivity solutions. In an ever-changing industry, the company has been designing and engineering innovative, award-winning products for a diverse range of residential and commercial AV and IT markets, including education, business, government, entertainment, and healthcare.
Atlona’s products and services enable system designers, integrators, consultants, and installers worldwide to simplify installation, minimize maintenance and maximize the versatility of premier automated control solutions.  Backed by an industry-exclusive 10-year warranty, Atlona’s customer-driven products are designed and developed with the features, performance and reliability that leaders demand.  More information about Atlona is available at http://www.atlona.com.  Follow Atlona on Twitter at @Atlona.

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