RTI Sharpens Focus on Dealers With Appointment of Abbie Hill as Director of Marketing Communications
SHAKOPEE, Minn. — Oct. 10, 2017 — RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that Abbie Hill has joined the company as its director of marketing communications. In this role, she will drive the company’s growth through the creation of marketing initiatives targeting new and existing dealers and distributors, while also managing RTI’s public relations strategies and internal communications.
Hill comes to RTI from a marketing and advertising firm that focuses on full-model marketing attribution, supporting lead generation and engagement. As a marketing campaign manager for the company, she supported clients across multiple industries through the development of go-to-market strategies utilizing marketing automation platforms. Previously, as marketing communications manager for a SaaS company based in Minneapolis, Hill directed, managed, and maintained the marketing department through a rebrand of all content, while driving lead generation activities. During her career, she has also held leadership positions in sales communications, brand marketing, and public relations.
“Throughout her career, Abbie has demonstrated an impressive ability to develop marketing strategies that successfully attract new business while also effectively communicating with existing customers,” said Ed McConaghay, CEO at RTI. “We’re pleased to have Abbie join our marketing team as she will be instrumental in opening the lines of communication with our dealers and distributors, and ultimately grow our global presence in the control and automation industry.”
“RTI has a solid reputation for cutting-edge solutions and already enjoys strong brand awareness among custom installation professionals worldwide,” said Hill. “I’m looking forward to helping the company take the next step by creating marketing campaigns that resonate with dealers and leveraging my experience with automation platforms to position RTI squarely at the forefront of the industry.”
Hill holds a bachelor’s degree in marketing and public relations from Minnesota State University, Mankato. She reports to Mike Everett, vice president of global sales.
Celebrating 25 years of innovation, RTI delivers the connected world to users’ fingertips via advanced control and automation systems for residential and commercial applications. The company’s award-winning solutions let users take complete control over their home or business with ease, bringing together entertainment, distributed A/V, lighting, climate, security, and more into one simple user interface. For dealers, RTI’s systems are backed by the company’s renowned Integration Designer® programming software, which allows them to deliver a completely customized control experience and powerful third-party integration.
Guided by a passion for redefining the limits of engineering, the RTI portfolio of powerful, yet affordable, central processors, A/V distribution products, Apple® and Android™ apps, in-wall touchpanels, and beautiful handheld remotes deliver smart and reliable control in elegant form factors. Part of the RTI family of innovative control solutions, the Pro Control line of easy-to-program handheld remote controls, control processors, and ProPanel® app are engineered with RTI’s advanced capabilities built-in and bring unprecedented value to professionally installed electronic systems. Together, RTI and Pro Control are setting the standard for enhanced, fully customizable control and automation solutions for every application.
More information is available at www.rticorp.com and www.procontrol.com.