Widgets Magazine

Stephen Roe Joins MaxMedia Leadership Team in Newly Created Executive Role

Digital experience specialist to focus on business growth and market expansion for U.S. experience design agency, with an emphasis on solving client problems and driving new creative initiatives
ATLANTA, October 16, 2017 — MaxMedia, an independently-owned experience design agency, has appointed Steven (Steve) Roe as Managing Director, effective immediately. Reporting to MaxMedia CEO and Founder Keehln Wheeler, Steve will leverage his 20+ years of management, operations, sales and marketing experience to launch MaxMedia into new markets, industry verticals and expand the company’s service offerings.
Steve has spent much of his career helping enterprise and mid-market organizations transform their businesses to be more competitive in a digital world where the customer experience is a growing differentiator. He has a balanced knowledge of marketing technology, experience design, and data modeling that has helped create experiences that fuel client growth and improve the lives of their customers. His depth of experience in creating collaborative environments that break down the siloes between different disciplines and enables technology, creativity, and business strategy to come together and create a better future.
At MaxMedia, Steve will work to diversify the agency’s services and drive new, engaging, and exciting creative initiatives for clients.
“With more than 200 digital agencies in the Atlanta area alone, MaxMedia has made an impressive impact with household brands like AT&T and The Home Depot because of the depth of world-class creative talent inside the company today,” said Roe. “My goal is to strengthen, expand and differentiate our comprehensive service offerings to drive innovation and create greater outcomes for our clients. I plan on spending as much time in the trenches with our clients to solve their problems and elevate their brands to new heights. We intend to deliver more holistic and connected digital worlds that maximize business value for our clients.”
Steve most recently served as Vice President, Southeast Business Lead and General Manager for SapientNitro in Atlanta, where he broke boundaries where technology and story meet for clients such as Coca-Cola, Michelin, InterContinental Hotel Group, AT&T, MD Anderson and UPS. Prior to joining SapientNitro, Steve was on the leadership teams at Response Media and BrightWave Marketing where he led digital strategy, relationship marketing, CRM, and media initiatives for Proctor & Gamble, Disney, CVS, Chick-fil-A, Red Bull, Lotus Cars, and other large organizations. He also held leadership roles at IBM and Marriott, and served as President and a board member for the Atlanta Interactive Marketing Association (AIMA) for more than six years.
A widely sought-after speaker, Steve regularly presents on technology and marketing topics for a wide variety organizations and educational institutions.
“Steve’s appointment as Managing Director will pay dividends to the creative direction and business growth efforts at MaxMedia, and help our clients harness and leverage the energy and mindset of our talent for continued growth and prosperity,” said Wheeler. “His collaborative spirit and proven ability to execute a long-term vision will help MaxMedia further differentiate itself from competitive experience design agencies in Atlanta and beyond.”
About MaxMedia
MaxMedia is an innovation agency dedicated to modernizing the shopping experience for today’s always-connected, experience seekers (ACES). Through strategic insight, beautifully crafted content, interactive technological solutions, and continuous measurement, MaxMedia’s compelling storytelling converts shoppers into buyers. Visit www.maxmedia.com for more information.

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