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SDVoE Alliance adds PureLink

PureLink introduces ruggedized IPAV PRO AV-over-IP transmitter and receiver, ideal for rental and staging applications

 
MONTREAL — Feb. 19, 2018 — The SDVoE™ Alliance today announced that PureLink GmbH, a leading provider of digital connectivity solutions, joined the alliance as an adopting member at ISE 2018 and introduced its first products based on SDVoE technology, the IPAV PRO line.
 
IPAV PRO is designed from the ground up to efficiently and cost-effectively address the requirements of the professional rental and staging market for versatility and robustness. It is the first SDVoE-enabled product to include copper and fiber ports in a single SKU and it can become an AV extender, splitter, seamless switcher or videowall controller. Its rugged aluminium housing, Neutrik®-style locking connectors, fanless heat management, and other unique design elements make it ideal for demanding rental and staging applications.
 
“At ISE this year if was clear that AV-over-IP solutions are rapidly replacing traditional point-to-point connectivity,” said Stephan Sloot, sales director of PureLink GmbH. “With our PureTools
product portfolio and our new IPAV PRO line, SDVoE membership is the right strategic and technical step for us at the right time.” PureLink R&D engineer Robin Cullen added, “We look forward to the outstanding technical possibilities which will open up with the combination of PureLink products and SDVoE technology.”
 
“The strength of the SDVoE Alliance lies in the unique contributions all our members bring to the ecosystem we are quickly building,” said Justin Kennington, president of the SDVoE Alliance. “We are delighted to welcome PureLink as our 33rd member and appreciate their valuable expertise that will allow SDVoE technology to address new market requirements.”
 
All AV distribution and processing applications that demand zero-latency, uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches, thus offer substantial cost savings and greater system flexibility and scalability over traditional approaches – such as point-to-point extension and circuit-based AV matrix switching.

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