New regional sales managers for AtlasIED

Phoenix, AZ – AtlasIED— a global manufacturer of comprehensive audio solutions for commercial business environments, is once again expanding its team with the addition of Bob Lichty and Patrick Nunnally as regional sales managers.

Lichty, Regional Sales Manager, North Central will apply his sales and marketing leadership talents, along with his extensive music and audio industry experience, to assisting AtlasIED dealers across the North Central states, encompassing Missouri, Iowa, Nebraska, Kansas, Minnesota, South Dakota, North Dakota, Wyoming, Utah, Colorado, Eastern Montana.

Nunnally, an AV industry veteran and experienced sales leader, steps in as Southeast Regional Sales Manager, supporting dealers across Florida, Georgia, Alabama, Tennessee, Mississippi, and the Carolinas.

Prior to joining Atlas IED, Lichty worked as the director of sales and business development for Gemeinhardt and, before that, spent years as a category manager – woodwinds, strings, and accessories for world-renowned musical instrument manufacturer Conn-Selmer. With more than 20 years’ sales and marketing experience in the AV and MI industries, plus a background as a recording engineer and producer, Lichty understands every aspect of creating a superior audio experience. He possesses an MBA from University of Pennsylvania – The Wharton School and a BA in audio production, music, and history from Michigan State University.

Nunnally joins AtlasIED from commercial audio video integration firm Pro Sound & Video in Pensacola, where he led the commercial sales team. Prior, he was a commercial account manager for Xerox Audio Video Solutions, and also spent 17 years at sound production firm All Pro Sound. Nunnally’s expertise with commercial integration helps him better understand the needs of AtlasIED dealers in a highly competitive and ever-changing marketplace.

In their roles, both sales managers will use their commercial AV industry knowledge and unique insights to exceed the expectations of AtlasIED dealers and deliver unprecedented levels of service and support. They will help dealers in their respective regions increase market share and revenue by building relationships, creating compelling messages, and sharing relatable stories. With extensive product knowledge and a passion for audio, they will help dealers sell and specify the best AtlasIED products for commercial applications in a variety of verticals, including education, healthcare, government, and corporate facilities.  

“We are excited Bob Lichty and Patrick Nunnally have joined the AtlasIED sales team, where their leadership abilities and industry expertise will help take AtlasIED to our next stage of growth,” says Michael Peveler, Vice President of Sales for AtlasIED.