Verrex names GM California office

John Powell joins as head of West Coast office

Mountainside, NJ and Los Angeles, CA USA / Verrex, the AVIXA™ APEx-certified global provider of superior AV and UC technology solutions and experiences announced that John Powell has been named its West Coast General Manager, based at the company’s Cypress, CA office. Mr. Powell will be responsible for providing senior Operations, Sales, and Business Development leadership to Verrex West Coast teams. He will direct day-to-day operations, oversee growth initiatives, and be an advocate for employee, client, and partner success leading delivery of Verrex’s AV systems integration and global managed services portfolio. He is part of a senior leadership team that reports directly to Verrex CEO, Thomas Berry, Jr., CTS.

“As an organization, Verrex is positioned for substantial growth across all its regions. John joins us with the background, relationships, and expertise to ensure California continues to play a significant role in this growth,” said Berry. “Integrity and comradery are critical leadership values that John holds in high regards and he will apply these principals to oversee the execution of our West Coast Operations, collaborating with all of Verrex’s talented resources. He will also have a key focus on Sales and Business Development, helping us to leverage the relationships he’s built during his extensive career. John is a talented, dynamic leader who is well-respected in our industry. We are excited to make him a part of our global team.”

Powell brings over 25 years of leadership and sales experience in the high tech sector with an extensive background in building high performance teams, strategic growth planning, and operational execution. Career highlights include Vice President of Sales & Marketing at Integrated Media Systems; Regional Sales Manager – California at AVI-SPL; Vice President, Enterprise Channel Sales at Tata Communications; Vice President, Global Channels at Virtela (NTT); Area Vice President at Equant (OBS); Regional Vice President at Infonet (BT); and Founder & Owner of Teleconsulo, a technology start-up incubator. Powell earned an MBA from Pepperdine University and holds a Bachelor of Arts from the University of Southern California.

“I am excited to be at Verrex, a pioneer in providing audiovisual solutions to enterprises on a global basis,” said Powell. “The strength of our value to the California market is distinct: a 72-year old systems integrator with established and proven processes to ensure a consistent user experience for clients, regardless of their location, along with a deep bench of global employees that are passionate about and dedicated to exceeding our clients’ expectations. I know this market is eager for the level of attention and expertise Verrex will provide.”

Powell is based at Verrex’s West Coast office in Cypress, CA, part of the company’s global workplaces that also include New York, Boston, Houston, London, Hong Kong, and Shanghai.

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