Atlona appoints Grupo ABSA as commercial AV distributor in Mexico

Grupo ABSA has built a strong customer base in the industrial, datacom and electrical markets

Atlona, a Panduit company, has appointed Grupo ABSA as its commercial AV distribution partner across a broad swath of Mexico, covering 14 major metropolitan regions including Chihuahua, Guadalajara, Juarez, Mexico City, Monterrey and Tijuana. Grupo ABSA will focus on growing Atlona’s brand recognition and market share with a large community of IT and networking consultants and integrators that increasingly require networked AV solutions for end user projects.

A longtime Panduit representative, Grupo ABSA has built a strong customer base in the industrial, datacom and electrical markets, where the company regularly supplies IT and network infrastructure solutions. Grupo ABSA has increasingly fielded inquiries from consultants and integrators seeking “secure and reliable” AV solutions that can easily integrate into new and existing IP networks. The Grupo ABSA team emphasizes that Atlona will help to meet demand for growing business opportunities in the unified communications segment.

“There is a unification of many different platforms on IP networks that is taking shape, and Atlona will play a fundamental role in how our customers transition AV operations to the network,” said Carlos Garcia Ramirez, Commercial Director for Grupo ABSA. “With solutions like OmniStream for audio and video distribution and Velocity for networked control, Atlona brings in the systems intelligence and high quality that enterprise businesses require for AV and IT convergence. This is especially important when working with large institutions, such as corporations or hotels, where we are addressing a variety of different AV needs for varied spaces.”

According to Ramirez, ABSA strengthens its local service and support by providing resources in all 14 locations, including sales, service and a fully operational warehouse stocked with inventory. This allows ABSA to react quickly to consultant and integrator inquiries around new projects, and provide system design and engineering services as required. Ramirez and his team will also work closely with Atlona on training,education and certification initiatives, the first of which are scheduled in the Guadalajara region in December.

“One of the embedded characteristics we recognize in Atlona is that their products are much easier to install than competitive systems,” said Ramirez. “This is especially important in Mexico, where integrator turnover is common. There are a limited number of companies that are truly capable of delivering enterprise-level projects, and Atlona’s ease of use substantially reduces the learning curve for our customers. We will work quickly to certify integrators as qualified Atlona installers across Mexico.”

“Atlona continues to raise its visibility through Latin America will key appointments to our partner network, and ABSA’s knowledge of the Mexican market and AV/IT trends makes them the ideal fit for our long-term regional strategy,” said Esteban Perez, Director of Business Development – Latin America, Atlona. “We look forward to a strong collaborative relationship over many years.”