Belden invests in regional rep firms to expand US sales footprint

Target areas are the Mid-Atlantic and Northern California markets

Belden has announced strategic investments to support growth in targeted geographical regions and vertical markets.

To support the ever-growing need to store, move and use data by targeted customers in the Mid-Atlantic and Northern California markets, Belden is increasing head-count at its regional rep firms.

Specific investments include increasing head-count at Peake Technologies who provide communication infrastructure solutions for key verticals the Mid-Atlantic area. Additional investment has been made in Verve Tech out of Northern California to support the infrastructure needs of targeted verticals within Silicon Valley and the surrounding area.

“With this investment, we are reinforcing our commitment to the dual Sales model of Direct Sales associates supporting select strategic accounts, and our Rep Firms managing our regional Sales strategy,” says David Geon, vice-president US Sales at Belden. “This brings more feet on the street to support growing markets and helps us go after verticals that are key to our success.”

Resolving signal transmission needs with IP- and legacy-based solutions that enable a smooth migration to convergence requires a universal approach for enterprise environments. Only Belden’s innovative enterprise connectivity solutions take this universal approach. Belden’s extensive portfolio spans LAN, data centers, building automation and security and access control to keep information running smoothly. Outstanding global service and support capabilities and application-specific warranty programs complete Belden’s unique offering.

For further information on Belden’s solutions, visit www.belden.com.