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Elite Media Technologies adds Sony’s BVM-HX310 Master Monitor to product lineup

The new -HX310s work in conjunction with the -X300s in critical monitoring situations

Elite Media Technologies recently added two of Sony’s new BVM-HX310, 31-inch 4K HDR master monitors to complement their pre-existing BVM-X300, 30-inch 4K/HDR OLED reference monitors.  The new -HX310s work in conjunction with the -X300s in critical monitoring situations, mastering and quality control environments and advance Elite’s HDR capabilities by offering support for wider color gamuts and providing up to 1,000 nits of full-screen brightness with a 1,000,000:1 contrast ratio.  In addition, the -HX310s can be color-matched to the incumbent -X300 monitors for accurate color reproduction throughout the facility. 

Elite Media Technologies appreciates the -HX310’s picture quality, stability and flexibility in supporting multiple formats and deliverables.  Nick Mairose, President and CEO, explained, “We use the BVM-HX310 for HDR, SDR 4K, UHD, 2K and HD color grading, as well as quality control and restoration.  The monitors allow us to offer new services and provide a competitive edge by keeping us ahead of the technology curve – from evolving resolutions, to frame rates and color spaces.”

Elite evaluated Sony’s BVM-HX310 against several competitive 4K HDR monitors.  Their longstanding relationship with Sony and their familiarity with the BVM-series monitors helped the -HX310 win out in the end.  Mairose said, “What stood out with the BVM-HX310 was the monitor’s superior image quality, accurate and stable color reproduction plus quad link, so we can easily have 4K and UHD routing to every bay in the facility, in addition to the different HDR color spaces.  Another highlight is the monitor’s presets, which allow for configuring multiple monitoring situations – offering the ability to quickly switch between HDR and SDR without needing to go through menus.  Being able to create multiple presets makes it quicker and more straightforward for us to set up, integrate and switch standards, color spaces and resolutions at the push of a button!”

Jason Altman, Vice President of Business Development and Operations, elaborated.  “From a mastering QC standpoint, there are certain elements being shown on the Sony displays that we didn’t necessarily have insight into with past displays.  In terms of quality and precision, we’re able to identify issues with greater ease, which is a benefit to our clients.” 

The response to the -HX310 monitors at Elite has been unanimous.  “Everyone from clients to operators notices the exceptional image quality and dynamic color range,” Mairose explained.  “The monitors also offer great aperture to prominently and accurately aid in finding pixel related issues and artifacts, especially when mastering shows.  They offer us an accurate experience that mirrors what the consumer would see.”

Altman concluded, “When a client comes into the building, walks into a bay and sees either of the Sony BVM monitors, they recognize that these are the broadcast industry standard monitors.  With that comes a comfort level and trust from our clients and an expectation of quality and expertise.” 

About Author

Tim Albright

Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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