Mataras will further develop Planar’s consultant program
Planar is expanding their U.S. sales force with the addition of Lainie Mataras. Lainie joins the company’s Northeast team as business development manager. She will leverage her extensive professional network to foster relationships with consultant partners and further develop Planar’s consultant program.
Lainie brings more than 25 years of experience in the commercial AV and digital signage industry. She joins Planar following her role as regional sales manager for the consultant market at Sapphire Marketing, where she worked for 14 years. Prior to Sapphire Marketing, Lainie held a role in technical sales at Crestron for 10 years.