The smart home opportunity continuously grows as new devices and experiences are invented. But opportunity doesn’t always come from a gadget, it can also come from existing fixtures and design elements in the home, like smart shades. Every home has windows, and most renovations and new builds need new window coverings like shades, shutters, drapes, and more as part of the décor. Dealers can expand their margins on projects by offering a smart solution that enhances the smart home experience with light filtering, energy savings, privacy and security, and convenience.
But not all smart shades are created equal. Some technology companies have created solutions, but they fall flat for clientele with high design expectations. A custom solution expands the opportunity to make smart shades viable for any project. While some dealers may shy away from high-design features like custom shading, there are tools and tips for making it an easy addition to an integration business.
In this session, Scott Stephenson from Hunter Douglas breaks down the smart shading opportunity, how custom shades open the opportunity, and a path for adding this category.