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AtlasIED adds three new international distributors

Polar, Alphatec Audio Video Pvt. Ltd., and Intermark SISTEMI will handle sales and distribution for AltasIED in the United Kingdom, India, and Italy, respectively

AtlasIED has announced the addition of three new distributors of its broad range of commercial audio and mass communication products. Effective immediately, Polar, Alphatec Audio Video Pvt. Ltd., and Intermark SISTEMI will handle sales and distribution exclusively of AltasIED solutions to dealers serving markets in the United Kingdom, India, and Italy, respectively. As well-established, reputable trade suppliers of audio products and communications solutions, these three new distributors will help AtlasIED reach new customers and territories, further broadening its position as a leading global provider of audio, mass communication, and security systems to a wide range of industries, including healthcare, corporate, education, and retail.

“The vast experience of these three distributors in providing AV integrators with high-quality audio solutions will help strengthen AtlasIED position as an integral player in the global marketplace,” said Dean Standing, International Sales Manager at AtlasIED. “We will be able to continue to broaden our reach to dealers throughout the world thanks to the backing and support of distributors like Polar, Alphatec, and Intermark that have outstanding expertise and knowledge of audio technology.”

“We’re delighted to welcome AtlasIED to our portfolio,” said Stuart Leader, Director, Integrated Solutions at Polar. “AtlasIED has such a strong heritage and we are enthused by its range, breadth, and depth of products, especially EN54, PAVA, and sound masking applications. We’re eager to get started and have already held product training for dealers.”

Adds Anusha Divecha, “Alphatec Audio Video is very excited to be a part of the AtlasIED team to exclusively offer their world-class solutions in India. As a leading manufacturer of PA/VA, sound masking, and AV over IP systems, AtlasIED will add immense value to our offerings in India and help scale our business to the next level. Alphatec will be heard loud and clear with robust AtlasIED product lines along with our other audio-visual offerings.”

“The addition of AtlasIED’s products strengthens our portfolio and offers dealers throughout Italy new, proven audio and communications solutions to provide their customers,” said Fabio Concezzi, Managing Director, Intermark SISTEMI. “With AtlasIED’s backing and support, we are able to help our dealers deliver exceptional systems to a wide variety of markets.”

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