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MSE Audio expands territory for Digital Sales Group Metro

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To support this expansion, Digital Sales Group Metro has hired four industry veterans – Michael Lakhter, Elias Kabous, Troy Bedell and Dan Fischer

MSE Audio has announced Digital Sales Group Metro as their residential manufacturer’s representative for the Atlantic and Mid-Atlantic regions. To support this expansion, Digital Sales Group Metro has hired four industry veterans – Michael Lakhter, Elias Kabous, Troy Bedell and Dan Fischer.

“Digital Sales Group has been a loyal partner since 2005,” said Mike Sipes, Sales Manager at MSE Audio. “We’re excited about the new staff onboard to support this growth. Digital Sales Group will, without a doubt, continue to provide northeast-coast integrators with outstanding service.”

Michael Lakhter is an industry icon in the residential installation market with his 21-year history working with Key Digital in positions ranging from national sales manager to COO. Michael is responsible for Metro NY including Westchester, Connecticut, Bronx, and Manhattan.

Elias Kabous founded AVI Electronics in 1980 and has a lengthy career working in residential custom AV including stints at S1Digital and Audio Server D. He covers the middle Atlantic territory including Virginia, Maryland, western Pennsylvania, Washington DC and Delaware.

Troy Bedell, winner of a CE Pro’s Best Technical Support award, has a rich history in networks and connectivity and is a one–man tech support group. With extensive experience in custom AV from writing drivers to programming alarms, Troy will support dealers in middle Atlantic territory with Elias, his co-worker for many years.

Dan Fischer has a strong background in audio video retail and custom installation and has worked as a territory sales rep for consumer and commercial AV products for 13 years now. Dan also works as a rep for B. Rich Company and has extensive experience in system design in residential and Pro A/V. He can regularly be found walking a job site with his dealers wearing his hard as a consultant and system designer for the brands he represents. Dan covers upstate New York.

I’ve worked with Michael, Elias, Troy and Danny over the years in different industry roles and am thrilled to have them on board with Digital Sales Group,” said David Silkin, principal of Digital Sales Group Metro. “We’ve consistently shown substantial growth with MSE Audio and are excited to now grow the Atlantic and middle Atlantic territories with them. With this new team, the sky’s the limit!”

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