Widgets Magazine

Tech PR Powerhouse, Caster Communications, Elite Top 100

Caster Communications, and founder Kim Lancaster, awarded PRNEWS Agency Elite Top 100

Wakefield, RI – August 19, 2020 – Caster Communications, Inc., an award-winning consumer tech PR, social media, and consulting firm, has been recognized by PRNEWS in its annual Agency Elite Top 100 of PR, communications, and digital marketing agencies in the United States.
The 2020 Agency Elite Top 100 is the premier roster of PR and communication firms in the industry, narrowed from thousands of nominations. Each agency’s results, reputation, coverage earned, thought leadership, campaign creativity, and other work were reviewed by the PRNEWS editorial team, who selected the top 100 to recognize. The detailed entry and rigorous review process included case studies as well as employee culture and client testimonials.
Caster stood out, with demonstrated results of public relations, social media, consulting, and content programs for a range of technology clients. With a team adept at becoming subject-matter experts for each client’s industry or technology, Caster has delivered long-term media strategies resulting in sales growth, investor relations’ success, increased share of voice, and more for its clients. Case studies about programs for clients abode systems, Control4, and Turneffe Island Resort with details of Caster’s targeted product launch tactics, and strategic social media programs demonstrate results such as garnering more than 30 interviews and 25 day-one feature stories for a single smart home product launch, earning over 397 unique media story inclusions during abode’s startup year, and building 164% growth in Instagram followers for a private island paradise over a campaign.
“Caster is committed to the success of our clients – we are not just their agency, but a partner in ideation, strategy, and execution across PR, communications, and social media to successfully drive their business goals and objectives,” said Caster President and Founder Kimberly Lancaster. “As an esteemed award that considered our culture, our ideation, and our results, we’re proud of our small and immensely talented team that constantly innovates, strategizes, and delivers. It is incredibly satisfying to achieve this recognition.”
“You don’t have to be a big firm to surprise and delight your clients, and Caster’s Agency Elite status enforces that,” said Alex Crabb, Senior Vice President, Caster. “PRNEWS delved into the work we’ve done with previous clients, which showcased how we excel at creating targeted, results-driven programs for a range of clients, both in technology markets and in mainstream. We’re thrilled to be in the group of agencies in the annual list.”

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