NORWOOD, Mass – Audio company Atlantic Technology is partnering with some heavy-hitters, announcing the appointment of independent manufacturer sales representative firm Digital Sales Group Metro to cover metro New York and new venture Total Marketing at Home led by former Screen Innovations Sales VP Blake Vackar to cover the South Central states.
The sister company of Long Island-based DSG Distributors, the rep firm Digital Sales Group Metro covers Long Island, the five boroughs of New York City plus Northern New Jersey with principal David Silkin and team out on the road visiting with dealers.
“COVID continues to fuel audio system sales opportunities in MDU’s — where either due to regulations or preferences — running wires is not feasible and our collective experiences show us that Bluetooth and WiFi are prone to interference. We are very excited about Atlantic Technology’s new multiroom audio products all of which integrate SKAA wireless technology. This transmits CD-quality sound to SKAA enabled speakers on a 2.4 GHz band outside of the WiFi network and up to 150-foot interference-free. This is huge for our dealers servicing New York city as well as those servicing the summer Hamptons crowd and everywhere in between. We have the new Gatecrasher soundbar, and accompanying wireless subwoofers, bookshelf and outdoor speakers on display to see and hear at our Plainview and Southampton showrooms,” said Silkin.
Total Marketing at Home is a new residential channel sales representative firm led by partners Ron DeVoe, Blake Vackar and Jacob Atkinson. The company serves Texas, Oklahoma, Louisiana and Arkansas. “Atlantic Technology has many strengths with their architectural and in-room home theater towers and subwoofers being super-hot offerings with a new step-up in-ceiling line coming shortly. This past year Jacob and his firm Hi-Fi Representation began to lay the groundwork for Atlantic Technology’s comeback in Texas. The brand fits perfectly into our portfolio of performance- and value-rich products and Ron and I are eager to join Jacob in taking our dealers’ installations to the next level with Atlantic Technology.”
Opportunities to Rep Atlantic Technology in the US
“Established over 30 years ago, Atlantic Technology is one of the CEDIA channel’s most recognized brands. Completely vertically integrated, the company has exhibited tremendous fortitude and resilience to economic conditions, having brought to market several dozen innovative and acclaimed new products in the last two years alone across 2-channel and multiroom audio, home theater, personal audio and architectural categories. Opportunities exist for other qualified rep firms in select regions around the country. Firms interested in representing Atlantic Technology can contact me directly,” said Paul Muto of Muto Communications, Atlantic Technology’s PR agency of record and business development partner. firstname.lastname@example.org / phone at 631.849.4301.