Located in the Reynoldstown neighborhood of Atlanta just east of downtown, The Eastern is a brand-new, state-of-the-art performance venue designed to offer the best live music experience possible. With its multi-tiered floorplan, rooftop with covered performance space, restaurant, and multiple full-service bars, the hall also plays host to a variety of other events, from corporate meetings to launch parties. With such a wide range of uses, the owners knew it needed a cutting-edge video system to stand out.
The Challenge
According to Nauman Lalani, Director Special Projects at Atlanta-based integrator Music Matters, which provided the venue’s audio, video, and lighting systems, the goal was to be able to distribute video to the numerous screens throughout the facility. These include an LED video wall at the rooftop bar and green room displays.
“They have five green rooms, and they wanted a camera feed of the stage in all of them,” Lalani said. “They open the rooftop up for shows; it’s where they serve food and there’s a bar, and people lounge up there. They wanted to distribute video of the stage to the LED wall on the rooftop.”
For corporate events, the venue wanted the ability for customers to easily customize the screens. “[The owners] were like ‘We just want to have their logo, and not have to plug a flash drive into every monitor,'” Lalani said. Finally, they wanted the capability of elevating the performance space with video. “We have some touring groups that want to do visuals, and they’re either going to come on stage left or stage right.”
The video distribution system needed to be easily expandable, as the venue is planning on increasing its digital signage deployment. It had to be easy enough for any of the staff to operate, and it also had to be able to transmit 4K signals without installing more costly infrastructure. “They’d already drawn Cat-6 [cables] everywhere,” Lalani said. “Being able to do everything over a 1-gigabit backbone instead of having to run Cat-6A was a pretty big financial decision at the very beginning.”
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