Questex announces a new strategy to engage with the global digital signage community, providing a series of touchpoints throughout the year to connect buyers and sellers. As part of the approach, the company moved the Digital Signage Experience to November 17-19, 2022, and will be co-located at the Las Vegas Convention Center with Live Design International (LDI) and XLIVE – two large Questex events focused on the entertainment design and technology industry as well as live event experiences.
“In discussions with our advisory board and industry stakeholders, it became clear that there were several strong reasons to move the event – the DSE community signaled that it wants to get together later in the year, allowing us to align the show better with year-end planning cycles,” says Marian Sandberg, VP & Market Leader, Questex. “In addition, as public spaces and digital worlds continue to evolve, the digital screen becomes an increasingly essential portal to future experiences, and bringing together three technology and experience focused events makes a great deal of sense.”
The new year-round engagement strategy includes:
- A dedicated digital signage pavilion, content tracks, and networking at Questex’s upcoming Bar & Restaurant Expo on March 21-23, 2022 in Las Vegas.
- A series of webinars and virtual events designed at reaching digital signage end-user markets, leveraging Questex established audiences across Hotels, Hospitality, Education, Healthcare, Technology, and other sectors.
- A regular interview series with digital signage thought leaders and association partners to discuss and understand the shifting landscape of digital signage needs.
All these activities will culminate in the DSE event co-located with LDI and XLIVE.
“LDI and XLIVE are a natural fit for co-location, and we’re excited about the crossover audience. Our new strategy will also help to get digital signage solution providers in front of the wide-ranging Questex end-user audiences throughout the year – from hotels, education, healthcare, bars, and restaurants – we can help connect audiences,” Brad Gleeson, Executive Producer, Digital Signage Experience, explains.
Questex will be providing a full refund to all attendees, exhibitors, and sponsors who were previously signed up to participate in DSE on March 22-24, 2022 event in Las Vegas. Check out DSE’s website for more information.
