ADI Global Distribution will unify its Pro AV products distribution offering under the ADI Global Distribution brand. With the integration of the newly acquired Shoreview Distribution, ADI will integrate its Herman Pro AV business this Spring. Herman Integration Services will retain its brand and continue to serve as a value-added service through ADI.
“We identified Pro AV as a growing category for ADI and our customers, and we continue to make significant investments to broaden our reach and strengthen our market position,” said Cynthia Menna, vice president and general manager, of Pro AV at ADI. “Unifying under one solid brand and providing a central source for our Pro AV products portfolio will make it easier for customers to leverage ADI’s scale and resources to fuel new growth.”
The Integration extends the company’s full value proposition to all Pro AV customers across its North America business. Additionally, customers can browse and purchase anytime from ADI through its Digital Branch or ADI app. Whether shopping in a branch, online or through the mobile app, customers can expect the same seamless omnichannel shopping experience at ADI.
“At ADI, we’re committed to building the foundation to support decades of Pro AV growth for our customers, and for our industry. This change represents the next step in our strategy to make ADI the indispensable Pro AV partner of choice,” said Menna.