Origin Acoustics, a leading manufacturer of architectural loudspeakers and electronics, announces the expansion of the company’s executive leadership team with the hiring of Gordon Isaac as Chief Marketing and Strategy Officer (CMSO).
With nearly 30 years in the CI Channel market, Isaac brings longstanding industry relationships, knowledge, and marketing experience with him. Diverse in various facets of the CI industry – from the Residential and Commercial Integrator level, Manufacturer, Distributor, and Buying Groups with leadership roles in each.
“Gordon brings an exceptional track record of developing and executing strategy, resulting in market expansion, making him a welcome addition to our leadership team,” Origin Acoustics CEO, Nick Berry, stated. “Gordon will be a motivational force as he leads our sales, marketing, and experience teams worldwide to advance the reach and depth of our global brand.”
Isaac arrives at Origin Acoustics from Action Matters Consulting, a coaching and consulting business he founded in 2018 to help manufacturers and resellers grow their business, best practices, and sales. He was recently the General Manager of Consumer Electronics and ProSource Marketing for AVB, Inc., where he managed vendor relationships and built a dedicated marketing team that created a full end-to-end marketing solution for the 600 members. Before AVB, he held executive and leadership roles at AVAD, LLC., Core Brands, R2W, Inc., and Crestron Electronics.
“I’m excited to join the Origin Acoustics team and help them continue the tremendous growth they’ve experienced,” stated Isaac. “This is an amazing team known industry-wide for creating great products and providing the best customer experience, which is exciting to now be part of.”
“As Origin Acoustics continues to grow and expand its products, dealer partners, and Origin EcoSystem brands, it is essential to continually strengthen its team with exceptional talent and business structures,” states Origin Acoustics President, Marc Fisher. “Please join us as we welcome Gordon to the Origin Acoustics team.”
To learn more about Origin Acoustics and Origins EcoSystem brands, visit www.originacoustics.com.