In Las Vegas, AVNation’s Bradford Benn is in the InfoComm 2022 studio with Josh Rush, Chief Marketing Officer at Audinate. Josh is happy to be at InfoComm to interact with coworkers and consumers in person again.
One of the main topics of this year’s show has been the stock and availability of products. Audinate sits in a unique place within the industry in that they work with more than 500 manufacturers. It gives them a unique power and perspective on recent supply chain issues.
While his company is focused on AV products, Josh understands that this is a larger, more global issue caused by current events.
Even before the pandemic, Audinate began rolling out software-based solutions—a recommendation that Josh has for other industry leads. He also encourages forward planning and flexibility.
Audinate’s most well-known product is Dante. The exciting thing is that in the last 12 months, their latest products have hit the shelves. So, at the show, they’ve been showing off Dante AV on the floor. Josh says they have gotten a very positive reaction to the product, especially now that it’s available to all.
They’ve designed Dante to integrate with existing infrastructure environments. It’s very high quality, but still operating on a 1-gig network. It’s a very well synchronized solution.
More coverage of InfoComm 2022 is available now. Learn more about our conversations with the additional companies and integrators on the show floor here.