PPDS Appoints Distinguished AV Leader Jae O Choi Park as New European Sales Director to Drive Ambitious Growth Strategy

Exclusive global provider of Philips products and solutions PPDS appoints distinguished AV specialist Jae O Choi Park as its new European Sales Director. Park will work with and report directly to Head of Global Commercial Franck Racape to devise and execute an ambitious five-year growth strategy, in which Park will play a pivotal role.

Park is one of the AV industry’s leading international talents, achieving extensive financial, sales, and account management experience within the world’s leading professional displays specialists during an illustrious 10-year career.

“I’m thrilled to have joined PPDS and to be entrusted with continuing the incredible work and successes that have been achieved under Franck’s leadership,” Park said. “Using my own knowledge and experience, and working with the incredible sales teams around Europe, I have no doubt that PPDS will be able to meet its ambitions and become an even greater force in the market, further disrupting the status quo and bringing new levels of quality and excellent to the channel and to end customers. The opportunity to join PPDS and further my career was one I simply could not turn down.”

Leading the commercial organization in all countries and regional clusters across EMEA – Park’s key focus will be to support and accelerate growth within these markets, helping to ensure a seamless experience on projects for partners and end customers, from the factory floor to installation.

This includes driving PPDS’ full range of solutions within its ever-strengthening portfolio, with its Philips direct view LED displays identified among its biggest growth opportunities, with retail, corporate, and education continuing to experience rapid levels of adoption.

“Our global end customer approach, driven by our international key account management team and the PPDS Global Partner Alliance, is set to be one of our largest growth areas in the years to come. To succeed in this strategy, we need to rely on regional sales leaders across the continents (EMEA, North America, India, China, and APAC) who are able to embrace this direction. Jae’s new role is key to that strategy,” Franck Racapé said.