AV is IT, and there’s no going back.
The intersection of IT (Information Technology) and audiovisual technology (AV) is an area of rapid growth and innovation. Audiovisual technology encompasses a wide range of products and services, including digital signage, video conferencing, interactive displays, and more. IT, on the other hand, involves computer systems and networks to manage and store data, as well as to support the operations of an organization. Together, these two fields offer a powerful combination that is helping to shape the way we communicate, learn, and do business.
One of the most significant ways that IT and AV intersect is through the use of digital signage. These displays can be found in a variety of settings, including malls, airports, and public spaces. The use of digital signage is becoming increasingly popular, due in part to the ability to easily update content remotely using IT systems. Signage is used for wayfinding, employee communication, and revenue generation through advertising. Digital signage is a great example of how IT can be used to support the operations of an organization by allowing them to easily update and manage the content on their displays.
Video conferencing is another area where IT and audiovisual technology intersect. With the rise of remote work and virtual meetings, video conferencing has become an essential tool for many organizations. IT systems are used to support video conferencing by providing the necessary hardware and software infrastructure, such as cameras, microphones, and video conferencing software. Additionally, IT systems can be used to manage the scheduling and organization of video conferences, ensuring that they are as efficient and effective as possible.
Interactive displays are another way in which IT and audiovisual technology intersect. Interactive displays are typically large touchscreens that allow users to interact with digital content in a variety of ways, such as by scrolling through a menu, zooming in on an image, or playing a video. These displays are becoming increasingly popular in a variety of settings, including museums, trade shows, and corporate offices. IT systems are used to support interactive displays by providing the necessary hardware and software infrastructure, such as touchscreens and interactive display software.
Another promising area of intersection between IT and audiovisual technology is Virtual Reality (VR) and Augmented Reality (AR) technology. These technologies are being used in new ways for more immersive and interactive experiences, such as VR simulations for training, medical and therapeutic treatment and AR for education and gaming. IT systems are used to support VR and AR technology by providing the necessary hardware and software infrastructure, such as VR/AR headsets and software.
It’s important to note that all the above-mentioned IT-AV technologies also have significant implications on data privacy and security. These technologies often rely on cloud-based systems and many companies collect a lot of data that can be used to improve the user experience or target advertising. It is imperative to have strict data security protocols in place to protect sensitive information.
Finally, there is the segment of control and automation. Traditionally control has been achieved through signals on RS-232 or IR (infrared) communication. With the advent of IP technology, and IT infrastructure specifically, control is now fully capable through the network.
The intersection of IT and AV is an exciting area of growth and innovation. IT systems are being used to support a wide range of audiovisual technologies, including digital signage, video conferencing, control and automation, interactive displays, VR, and AR. These technologies are helping to shape the way we communicate, learn, and do business. As IT and AV continue to mature, one will certainly overtake and consume the other. Where, one day, there will no longer be a discussion of whether AV is IT, it just will be.
