Artificial intelligence (AI) is rapidly transforming the audiovisual (AV) industry, presenting both exciting opportunities and complex challenges. As AI technologies advance, companies must navigate the intricate landscape of regulation, data security, and user experience to harness the full potential of these AI in AV.
Marketing Fluff
When people talk about the proliferation of AI and the timeline involved most are referencing the public introduction of ChatGPT and generative AI. As with many buzzwords, the term has been bolted onto things that may or may not have anything to do with AI. As we discuss AI in AV, we’ll attempt to discern the difference between what’s real and what’s fluff.
AI, generative or otherwise, is when a computer program has the ability to perform tasks normally done by humans. This is NOT automation. Control programming is one of my favorite parts of AV. This is not it. You pressing a button or triggering a motion sensor, to bring down the screen isn’t AV. That’s automation. A program writing the code to make that happen from some prompts would be AI.
Regulating AI: A Balancing Act
In a recent executive order, President Joe Biden outlined new safety and security standards for AI, signaling the U.S. government’s increasing focus on regulating this rapidly evolving technology. The order calls for developers to prioritize safety, security, and trustworthiness in their AI systems.
As the AV industry embraces AI, companies must strike a delicate balance between leveraging these technologies to enhance their offerings and ensuring compliance with emerging regulations. By working with policymakers, prioritizing safety and security, and fostering a culture of responsible innovation, the AV industry can successfully navigate this new era of AI-driven transformation.
Securing Data in an AI-Driven World
Data security is a major concern as AI becomes increasingly integrated into the AV industry. With tools like ChatGPT being open to the public, companies must ensure that their proprietary content and sensitive information remain secure. To address these concerns, businesses are exploring various approaches to data governance, such as implementing private large language models and secure cloud-based APIs.
Microsoft’s “Copilot” approach, for example, aims to assist users in their daily tasks, making them more creative and productive while prioritizing data security. By keeping sensitive information on local servers and anonymizing data sent to third parties, businesses can leverage the power of AI while maintaining user privacy.
Organizations are also investing in AI training servers to create enterprise-level experiences that prioritize security and in-house learning within their database environments. It is crucial for companies to adopt a multi-modal approach, utilizing different algorithms to solve specific problems while ensuring data protection win using AI in AV.
Enhancing AI in AV
AI is transforming the way users interact with technology, offering new opportunities for enhanced experiences and increased efficiency. The rise of generative AI enables systems to make intelligent recommendations and create original content, revolutionizing voice control and allowing users to ask complex questions and receive accurate responses.
In meeting spaces, AI is being leveraged to enhance collaboration and productivity. Generative AI has the potential to create new content and provide recommendations, assisting users in their daily tasks and making them more creative and efficient. Microsoft’s “Copilot” approach is a prime example of how AI can be integrated into meeting spaces to enhance user experience while prioritizing data security.
Navigating the Future of AI in AV
The future of AI in the AV industry is both exciting and challenging. As companies navigate the complex landscape of regulation, data security, and user experience, they must adopt a balanced approach that prioritizes innovation, safety, and responsible development.
To successfully harness the power of AI, businesses must collaborate with policymakers, prioritize data governance, and foster a culture of responsible innovation. By adopting a multi-modal approach, utilizing different algorithms to solve specific problems, and ensuring data protection, the AV industry can create intelligent, secure systems that enhance user experience and drive the industry forward.
As AI continues to advance, it is crucial for the AV industry to remain agile, adaptable, and committed to ethical development. No, AI isn’t going to take AV jobs. It’s a tool. And those that are able to use that tool will take the jobs of those who can’t, or won’t.
