IT managers, tech departments, and in-house integrators are the teams that are the frontlines of AV and IT in colleges. These are the individuals who keep the wi-fi and projectors working for instruction and education. Their jobs have gotten harder since the pandemic. We’re not talking about the latest technology choices. The storm that is brewing for Higher ED comes in the form of budget shortfalls clashing with faculty expectations.
As higher education institutions navigate an increasingly complex technological environment, IT and tech managers face a unique set of challenges. From budget constraints to the aftermath of pandemic-era funding, these professionals are tasked with maintaining cutting-edge learning environments while balancing fiscal responsibilities.
Budget Balancing Act
One of the most pressing issues facing higher education technology managers is the perennial challenge of budgeting. Erin Maher-Moran from Johns Hopkins highlights this struggle, noting, “One of the biggest challenges facing Higher Ed IT/Tech Managers this year is keeping a balanced budget. With needs of faculty increasing, classroom systems need to do more while maintaining ease of use and often times flexibility to cater to a variety of pedagogy.”
This sentiment is echoed by Mike Pedersen, Iowa State University, who emphasizes the broader context of declining enrollments nationwide. “For most schools, finding the right amount of budget has always been a challenge. However, with overall enrollments trending down nationwide, schools are having to be extra careful with their budgets, and that includes IT and Tech,” Pedersen explains.
To address these budgetary constraints, technology managers are employing a variety of strategies. Maher-Moran describes a more strategic approach to upgrades: “I’ve had to become more strategic about what upgrades we are making in learning environments. I’ve been working with the Classroom Advisory committee to survey faculty to find what are the most important needs in the rooms and trying to establish a long-term plan of major room renovations.”
Pedersen takes a different tack, focusing on making a compelling case for senior leadership. He states, “I constantly remind them that classroom technology serves the core purpose of our existence – education.” By quantifying the cost of technological failures in terms of lost tuition value, Pedersen presents a powerful argument for continued investment in classroom technology.
The HEERF Hangover
Don Merritt, PhD from University of Central Florida introduces a unique challenge facing higher education technology managers in the wake of the COVID-19 pandemic: what he terms “The HEERF Hangover.” This refers to the aftermath of significant federal funding that was provided to educational institutions during the pandemic through the Higher Education Emergency Relief Fund (HEERF).
Merritt explains, “A considerable amount of federal funding came to education because of the pandemic. We used it to add hybrid options to many of our spaces, and in the process addressed other AV needs. Those were non-recurring federal funds, though, and most states are not filling the budget gap created by that windfall.”
This situation has created a complex set of problems, including increased expectations from faculty and staff, equipment without lifecycle budgets, and the challenge of supporting more technology with fewer staff. Merritt notes, “We’re now supporting more equipment and services with fewer people. Both projects and regular support are suffering.” The other issue this creates is a coming storm of refresh cycles. The initial purchase of equipment was done with COVID-era federal funding. The time will come in 5 – 7 years where those rooms will need to be refreshed. The federal funding will not be there. The question becomes will they get refreshed and if so, with what money?
To address these issues, Merritt emphasizes the importance of clear communication with end-users and a focus on sustainable, supportable technology solutions. “We’re working hard to create reasonable tech refresh plans to address depreciating equipment. We’re also working hard to ensure that our designs are easy to support so that we don’t need as many bodies responding to tickets and incidents,” he states.
The Role of Associations and Integrators
In navigating these challenges, higher education technology managers are turning to professional associations and integrators for support. Maher-Moran highlights the value of associations in providing educational opportunities and resources, especially when travel and training budgets are limited. She notes, “Groups like HETMA are able to offer opportunities like the Roadshows, Virtual Conference and Lunch and Learns with minimal to no cost to the schools.”
Pedersen emphasizes the collaborative nature of higher education IT, stating, “One of the great things about the higher education vertical is how collaborative everyone is; while our admissions and athletics may compete, higher ed IT staff are extremely cooperative.”
Merritt underscores the personal and professional value of these associations, sharing, “Joining the right group can really open doors for you. It’s all about meeting people who get what you’re dealing with day-to-day, people who can throw you a lifeline when you need it.”
When it comes to working with integrators, all three experts stress the importance of tailored approaches and open communication. Maher-Moran advises integrators to “learn how to truly listen and by treating Tech Managers proper regard.” Pedersen emphasizes the need for integrators to understand the varying levels of audiovisual experience and talent across different institutions, stating, “There is definitely not a one-size-fits-all approach for higher education.”
Merritt adds, “We need integrators to understand that every institution will be different, and you need to figure out who we are if we’re going to work together successfully.”
Looking Ahead
As higher education technology managers continue to navigate these challenges, there is a sense of both concern and optimism for the future. Merritt expresses worry about a potential “shakeout” in the industry but also notes the strength of the AV community, particularly in higher education.
Despite the obstacles, the experts remain committed to leveraging technology to enhance the educational experience. By fostering collaboration, embracing strategic planning, and maintaining open lines of communication with all stakeholders, these professionals are working to ensure that higher education institutions can continue to provide cutting-edge learning environments in an ever-evolving technological landscape.
As the field continues to change, the insights and strategies shared by these experts offer valuable guidance for technology managers across the higher education sector. Their experiences underscore the importance of adaptability, collaboration, and strategic thinking in navigating the complex intersection of technology and education.
Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He carries the InfoComm CTS, a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Tim has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.
