Alfalite, the only European manufacturer of LED displays, has been selected by Telefónica Tech, the technology arm of the global telecom giant Telefónica, to complete one of the standout installations at the new Espacio Movistar, the company’s latest flagship venue. Located in the iconic Telefónica Building on Madrid’s Gran Vía, the project is part of Telefónica’s 100th-anniversary celebrations. Alfalite has designed and installed a five-sided immersive LED cube, covering three walls, the floor, and the ceiling, using its Alfalite Modularpix Pro 1.5 ORIM® panels.
This LED cube creates an immersive sensory experience for visitors, leveraging state-of-the-art visual technology. The cube’s multiple high-resolution screens, combined with the durability of Alfalite’s panels, deliver breathtaking image quality, drawing viewers into dynamic and immersive content. The installation is part of Telefónica Tech’s strategy to infuse innovation into Espacio Movistar, a space where technology meets entertainment.
Telefónica is one of the largest telecommunications companies in the world, with operations in Europe and Latin America. Headquartered in Madrid, it provides mobile, fixed-line, and broadband services to millions of customers, pioneering digital transformation through its subsidiaries and services. Telefónica Tech, the company’s innovation hub, focuses on the integration of systems and technologies to make businesses more efficient, sustainable and resilient.
Espacio Movistar spans 2,800 square meters across two floors in the heart of Madrid. More than just a showroom, it is a fully interactive tech and entertainment hub where the company showcases its vision of the future of communication and digital services. The space includes movie theaters, TV production sets, content recording studios, gaming areas, and environments for creating audiovisual content. It is designed to be a modern landmark that merges technology, entertainment, and Telefónica’s century-long legacy.
A visual masterpiece in Madrid’s tech landmark
One of the central attractions of Espacio Movistar is Alfalite’s immersive LED cube, which provides visitors with a unique visual journey. The five-sided installation allows for a 360-degree immersion into rich digital environments, accompanied by surround sound and striking visual effects. Positioned at the intersection of leisure, culture, and entertainment, the cube is expected to become a highlight of Madrid’s vibrant tech scene.
Luis Garrido, executive director of Alfalite, emphasized the significance of the project: “We are honored to have been chosen by Telefónica Tech to be part of such a prestigious installation. Our technology enables a premium immersive experience, celebrating Telefónica’s 100-year history while looking forward to its future innovations.”
Espacio Movistar is open to the public at the Telefónica Building on Gran Vía, offering free admission and a unique opportunity to explore the intersection of technology and entertainment in the heart of Madrid.
