LG Electronics USA Business Solutions offers cutting-edge technology solutions for various markets, including lodging, hospitality, healthcare, education, and government. The division, based in Lincolnshire, Illinois, provides tailored solutions for business environments, including robotics and electric vehicle charging stations.
LG Business Solutions USA has partnered with the Dallas Cowboys as their “Official Display Partner,” installing advanced LG MAGNIT Micro LED displays and 4K commercial screens at AT&T Stadium. This partnership marks the beginning of a multi-year collaboration, with installations also set for The Star, the Cowboys’ training facility. The displays are part of the stadium’s broader renovations for the 2026 FIFA World Cup, aiming to enhance fan experiences with high-quality visuals.
The partnership allows LG to showcase its cutting-edge display technology to a massive audience, elevating the stadium experience and strengthening LG’s brand presence through high-profile sports collaborations. It also leverages LG’s local connections in Texas, aligning the company’s innovations with the popular Dallas Cowboys and their national fanbase.
As part of a new multi-year partnership with the Dallas Cowboys NFL football team, LG Business Solutions USA has completed the first installation of its award-winning LG MAGNIT Micro LED displays at the AT&T Stadium in Arlington, Texas.
“LG’s innovative display technology has ushered in a new era in the evolution of Micro LED displays, and we are proud to have these displays installed at AT&T Stadium, home of the Dallas Cowboys,” said David Bacher, head of marketing for LG Business Solutions USA. “Over the course of our new multi-year partnership, we look forward to introducing fans to even more of our award-winning display technology and solutions.”
As the “Official Display Partner of the Dallas Cowboys,” LG Business Solutions USA is now the preferred provider of displays at AT&T Stadium and at The Star – the Cowboys’ training facility and corporate headquarters in Frisco, Texas.
As part of the first phase of a significant stadium refresh and renovation in preparation for the 2026 FIFA World Cup, seven LG MAGNIT Micro LED walls have been installed in the newly renovated Bank of America Founders Club. More than 600 LG 4K commercial displays also are featured in the stadium’s suites.
The Founders Club features one 16-by-8-foot, two 12-by-8-foot and two 4-by-4-foot 1.2mm LG MAGNIT displays (model LSAB012), as well as two 6-by-6-foot 0.9mm LG MAGNIT displays (model LSAB009). These screens will display a variety of content, ranging from in-house highlight reels and “sizzle” videos to live event feeds and local broadcast coverage.
LG’s award-winning Micro LED technology delivers breathtaking viewing experiences at the stadium, immersing Cowboys fans in vivid colors and ultrafine details. LG MAGNIT’s Micro LED technology is designed to deliver precise and crystal-clear images with accurate color expression, providing a true-to-life visual experience.
Its black coating technology and direct bonding method deliver a stunning black expression, making it the ideal choice for displaying content that requires deep black color and true-to-life images – particularly important in a sports arena such as AT&T Stadium, enhancing both the in-stadium and at-home viewing experience.
Complementing LG Business Solutions USA’s technology alliance with the NFL team, LG’s U.S. Home Entertainment Division (named “Official TV Partner of the Dallas Cowboys”) is providing digital advertising throughout AT&T Stadium for all preseason and regular season games and other Cowboys-sponsored events including concerts, rodeos and motorsports shows. In addition to placement of award-winning LG OLED TVs in AT&T Stadium premium suites, this marketing collaboration will include in-stadium and broadcast digital marketing initiatives including presenting sponsorship of the “The Break,” the Dallas Cowboys’ most watched video podcast, which features 120 episodes annually.
LG Electronics USA’s partnership with the Dallas Cowboys, known as “America’s Team,” represents a major LG marketing initiative with national reach; at the same time, it builds on the company’s strong existing ties to the local community. North Texas is home to hundreds of local workers – at LG’s air solutions training academy and service center in Farmers Branch, at LG’s electric vehicle charger production factory that opened earlier this year in Fort Worth, and at LG’s million-square-foot distribution center for consumer electronics and home appliances, which has been in the Dallas area for three decades.
