Nissan Motors promotes the provision of products and services based on its motto of “driving innovation to enrich people’s lives.”
How we helped
The challenge
- The Design Center is actively engaged in efforts toward the digital shift as one aspect of innovation; they collect new information on a global scale and make efforts to hungrily and quickly incorporate state-of-the-art technology into car manufacturing.
The Solution
By using the SRD to look at the design being prototyped from various angles in 3D, the number of design ideas will be increased, and a new awareness may be born.
- In addition, over the course of the design process, the SRD can also be used to examine designs beforehand from various perspectives, including shape, appearance, color, light, and shadow.
The Outcome
The SRD stimulates creativity and enriches ideas for creators who are engaged in various forms of manufacture.
- Examining designs beforehand leads to a reduction in the number of mock designs to be produced, which in turn reduces costs and shortens the lead time for design.
- Their team was fascinated by the unquestionably realistic-looking 3D effect and high definition.
Nissan Motors 
Takayuki Igarashi is a Senior Manager who works at the Global Design Center and is involved in the production and management of visuals in design and development, as well as the promotion of process digitalization. He is also involved in benchmarking various digital trends around the world for Nissan Motor Co. Ltd.’s Global Design Center.
“Looking at things in 3D from various angles will revitalize creators’ creativity as well as internal communication.”- Takayuki Igarashi, Senior Manager Design Realization, Nissan Motor Co., Ltd. Global Design Center
Searching for usage methods to provide the ideal car for customers
Eventually, Igarashi would like to see larger displays and software improvements so that, for example, he could see a car at a 1:1 scale. If design stage data can be displayed in real time, and used while making changes to shape, color, and environment, I think that this would make car design even more efficient. Igarashi believes that this would result in being able to provide even better products and services to customers. From that perspective, Igarashi thinks that in addition to design, it has hidden potential to be used in an even wider range of fields, including planning, manufacturing, sales promotion, and at sale locations.
