Samsung Shows AR/VR in Audio Visual Systems at ISE 2025

At Integrated Systems Europe (ISE) 2025, Samsung made a significant statement about its evolving role in the AV industry, particularly in LED, IoT, and AR/VR in audio visual systems. Their expansive stand featured a mix of large-format displays, smart solutions, and corporate studio innovations. The Samsung stand underscored their commitment to a future where “everyone’s a broadcaster.”

LED Takes Center Stage

One of the standout features of Samsung’s booth was The Wall, a massive 462-inch display with 1.2 pixel pitch technology. Samsung reinforced its dedication to LED, emphasizing that it is becoming an increasingly vital part of its product portfolio. This move aligns with the industry’s growing preference for microLED and fine-pitch LED solutions for high-end commercial and enterprise applications.

Smart Things Expands IoT Capabilities

Samsung’s Smart Things ecosystem was another key highlight, demonstrating its power in the enterprise space. Smart Things supports 10,000 connected objects. The system enables native IoT solutions that streamline business operations, from environmental controls to smart office automation.

AR/VR in audio visual systems

Samsung also made waves with its VXT virtual production line, a feature designed for corporate and professional broadcast environments. The stand showcased an XR stage, demonstrating how extended reality can be leveraged for immersive content creation. Samsung presented three studio packages, which included ARRI cameras, advanced lighting setups, and professional software solutions. Paul Maloney from Samsung emphasized this transformation by stating, “Everyone’s a broadcaster.”

E-Paper Displays for Signage, Sustainability

A surprising innovation at the Samsung booth was the company’s new E-Paper/E-Ink displays, an energy-efficient signage solution with significant implications for retail and enterprise applications. Available in 32-inch, 64-inch, and 27-inch models, these displays offer extended usability, capable of running up to 200 days on a power bank. Samsung’s E-Paper displays can also be controlled via an app and integrated into a content management system (CMS), making them a flexible and sustainable signage solution.

Additionally, Samsung unveiled its Color E-Paper displays, which utilize E Ink Spectra 6 technology to deliver vibrant, energy-efficient signage. These displays can be remotely operated using a dedicated mobile app, allowing users to schedule wake-up and sleep times, set playlists, and control content seamlessly.

Final Thoughts

Samsung has reinforced its role as a leader in LED innovation, IoT enterprise solutions, and AR/VR in audio visual systems. By integrating Smart Things, VXT, Color E-Paper, and AI-powered signage solutions, Samsung is not just responding to industry trends—it is actively shaping the future of AV technology.