From Elvis to Enterprise: Shure’s 100-Year Legacy and Future at ISE 2025

At Integrated Systems Europe (ISE) 2025, AVNation.tv’s Tim Albright had the opportunity to sit down with Chris Merrick from Shure to discuss the company’s incredible 100-year legacy and its continued innovation in the AV industry.

Celebrating a Century of Audio Excellence
Founded in Chicago in 1925, Shure has been at the forefront of the audio industry for a century. From pioneering microphones—such as the iconic Elvis mic and the legendary SM58—to revolutionizing conferencing solutions, Shure has consistently set the bar for innovation and quality. “Reaching 100 years is remarkable for any company, but in the ever-evolving AV industry, it’s a true testament to our dedication to excellence,” Merrick noted.

Unveiling Cutting-Edge Solutions at ISE 2025
Shure continues to push boundaries, with 2025 marking one of its biggest years for product launches. At ISE 2025, the company unveiled several new conferencing and collaboration solutions, including the IntelliMix Room Kit, a Shure PC featuring onboard IntelliMix DSP, Teams Room compute capabilities, and a seamless meeting room solution with integrated audio and video components. The solution is currently undergoing Microsoft Teams certification, reinforcing Shure’s commitment to enterprise collaboration standards.

Bridging the Gap Between AV & IT
Shure has been a key player in the ongoing convergence of AV and IT, recognizing the increasing demand for scalable, secure, and seamlessly integrated solutions. “AV is no longer a standalone technology—it’s now an essential part of IT ecosystems,” Merrick explained. “We’re developing solutions with IT workflows and security in mind, ensuring that our products integrate seamlessly into modern infrastructures.”

Expanding Wireless & Speaker Solution
Shure also showcased major expansions to its Microflex Wireless ecosystem, now offering four- and eight-channel options that can be daisy-chained up to 160 channels, making them ideal for large auditoriums and enterprise spaces. Additionally, the company has expanded its Microflex ecosystem with new standalone speakers, optimized specifically for conferencing environments, ensuring clear, intelligible voice communication in meeting spaces.

Looking Ahead: A Legacy of Innovation
As Shure celebrates its centennial, the company remains focused on the future. With an impressive lineup of new products and ongoing investments in cutting-edge AV solutions, Shure continues to shape the way organizations communicate and collaborate.

For more information on Shure’s 100-year legacy and latest product innovations, visit Shure.com. For full coverage of ISE 2025 and exclusive industry insights, head over to AVNation.